Ubamarket
1 known investors
Find your way into Ubamarket
Sign up to see every warm intro you have to Ubamarket
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Ubamarket team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Ubamarket develops an omni-channel "Scan, Pay, Go" retail app that lets shoppers create shopping lists, navigate stores, receive personalised offers, collect loyalty points, verify age, and check out via their phone, alongside click & collect and home delivery. It serves grocery and in-store retailers and their customers, with availability in the UK and Ireland.
Founders & leadership
WB

Will BroomeFounderWill Broome founded Ubamarket, which builds an omni-channel retail app enabling mobile shopping, payment, and checkout; he also co-founded Crowdfinders, an online platform connecting businesses with investors, and previously launched londonlaunch.com in 2001.
Investors · 1
IW Capitallisted by IW CapitalLondon
How we know: funding news · finsmes.com · Not right? Tell us
Companies House · registry record
View on Companies House ↗- Registered name
- UBAMARKET LTD
- Company number
- 09566720
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 29 Apr 2015
- Registered office
- Lifford Hall Tunnel Lane, Kings Norton, Birmingham, B30 3JN
- Nature of business (SIC)
- 62090 — Other information technology service activities
- Accounts
- last made up to 30 Apr 2025 · next due 31 Jan 2027
- Confirmation statement
- last made up to 11 Nov 2025 · next due 25 Nov 2026
Current officers · 1
- William John Lawson Broome — director, appointed 29 Apr 2015
Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Ubamarket do?
- Ubamarket develops an omni-channel "Scan, Pay, Go" retail app that lets shoppers create shopping lists, navigate stores, receive personalised offers, collect loyalty points, verify age, and check out via their phone, alongside click & collect and home delivery. It serves grocery and in-store retailers and their customers, with availability in the UK and Ireland.
- Who founded Ubamarket?
- Ubamarket was founded by Will Broome.
- Who are Ubamarket's investors?
- Ubamarket's investors include IW Capital.

