Ub
Founded 2013 · 754 employees on LinkedIn · 1 known investors
UBIO builds AI agents that automatically create and self-repair web automations, replacing fragile hand-coded scripts, and runs over a billion automations monthly at scale. Its technology serves travel brands (for hotel content, rates, and price intelligence), job boards (to improve candidate conversion), and online retailers (to improve shopping conversions).
Also known as ub.io · UBIO
Investors · 1
Company profile
researched Aug 2026UBIO positions itself as an execution layer between AI systems and the live web, addressing the gap where websites lack APIs or MCP interfaces and were designed for a human using a browser. Its approach converts ordinary websites into structured information sources and executable workflows, such as reading current information, extracting prices, submitting forms, completing bookings and confirming orders.
The company organises its offering around one platform and one flagship vertical product. A3 is the horizontal agentic automation platform: it uses AI to create, test, optimise and maintain browser automations for target sites, and includes tooling for defining workflows plus the Automation Cloud, a managed runtime that executes those automations repeatedly at enterprise scale. Hotel Universe is the vertical product built on the same technology, supplying live hotel content, rates, availability and transactional/bookable workflows for travel platforms, OTAs, metasearch providers and data buyers, with automations maintained automatically as supplier sites change.
Business model
UBIO sells web automation as infrastructure through two routes: A3, an automation platform open to developers and offered as enterprise infrastructure, and Hotel Universe, a productised vertical offering of live hotel data and bookable workflows. The site describes execution priced at execution cost rather than inference cost.
Traction
The company states that Hotel Universe is a production product, not a prototype, already running for recognised global travel and technology businesses, and cites customers on its site.
▸Full profile — market position, technology, go-to-market
Market position
UBIO describes itself as building and operating the execution layer between AI systems and the live web, with its travel track record presented as evidence that the architecture works at enterprise scale and extends to other domains.
The company frames its architecture as a third way between two approaches it says have ceilings: hand-written scripts using Playwright, Puppeteer or custom crawlers, which break whenever a target site changes and require continuous maintenance at volume; and agentic runtimes that send an LLM to navigate each page on every request, incurring per-session inference cost and non-deterministic output that UBIO argues make them unsuitable for business-critical, high-volume workloads. UBIO places AI at design time and deterministic execution at runtime.
Technology
A3 applies AI at design time rather than at runtime: it interprets a target website once, generates a tested structured automation for it, and keeps that automation current automatically as the site changes. The Automation Cloud then executes validated workflows with no model in the loop, which the company describes as zero tokens at runtime, aiming for predictable performance and cost. Automations are expressed as staged workflows (for example opening a site, searching hotels, extracting rates and verifying output).
Go-to-market
Dual go-to-market: a developer-accessible, enterprise-ready platform (A3) and a vertical product (Hotel Universe) sold into travel and data buyers, with the travel deployment used as a reference for other sectors.
AI platforms, enterprise product and data teams, and developers needing to reach websites beyond available APIs and MCP interfaces; for Hotel Universe, travel platforms, online travel agencies, metasearch providers and data buyers. Applications extend to any workflow depending on a website without an API.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 8
primary sources listed
- Ubub.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ub do?
- UBIO builds an AI-generated web automation layer that lets AI and enterprise systems act on websites without APIs.
- Who are Ub's investors?
- Ub's investors include Coral Reef IO.