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Type W
Techstars '18Hermosa Beach, US · Founded 2018 · 1 employees on LinkedIn · 2 known investors
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Type W provides automated data extraction and customized reporting solutions that connect Amazon marketplace data directly to brands' and agencies' internal systems and tools for real-time analytics and decision-making.
Also known as Type W Inc.
Investors · 2
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How we know: Matchstick Ventures's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Type W Inc. operates an "Amazon data hub" service that automates the collection of a seller's or vendor's Amazon data and writes it into a database on the customer's behalf. Covered data sources include retail and brand analytics, advertising and DSP data, Seller Central data, invoices, shortages and chargebacks, and Brand Store data. The company states it supports 12 Amazon marketplaces for international coverage.
Rather than presenting a fixed dashboard product, Type W connects the collected data to the customer's existing stack — data warehouses, BI and visualization tools such as Microsoft Power BI, Google Looker Studio and Tableau, APIs, machine learning workflows, ERP systems, spreadsheets and analysis tools — and builds custom reports in the platform the customer chooses. The service is delivered electronically and is positioned for business users rather than consumers; per its terms, licenses are scoped by client, data source, data destination and usage restrictions.
Business model
Subscription and one-time fees for access to paid features of the analytics and reporting service, with optional free trials at the company's discretion; payment is by credit card or third-party payment processor, and special license terms may be set through separate agreements. Licensing is based on client, data source, data destination and usage restrictions.
Fees charged for paid features of the Service on either a one-time or recurring subscription basis, including automatic recurring payments; some features may be offered free of charge.
▸Full profile — market position, technology, go-to-market, geography
Market position
Supplier of automated Amazon data extraction and custom reporting to brands and agencies, framing its role around the shift in the brand-to-retailer relationship created by Amazon and the need for brands to manage their own data.
Positions against standardized dashboards and partial solutions by delivering custom-built reports in the customer's chosen visualization platform, stating that customers retain ownership of their reports and data and are not locked in by contract. Additional stated points include automated real-time report connections, data connections set up within three business days, daily automated quality checks, and an assigned account manager plus data and Amazon specialists for each account.
Technology
Automated data extraction pipelines that pull Amazon operations, sales, analytics and advertising data and load it into a customer-owned database, with daily software updates and automated quality checks designed to detect and correct data discrepancies. Outputs connect to data warehouses, BI/visualization tools, APIs, ERP systems and spreadsheets.
Go-to-market
Direct sales through demo requests booked on the company website, with prospects self-identifying as seller, vendor, agency or advertising platforms; an email newsletter is offered for subscribers and support is provided via a support email address.
Amazon brands, sellers, vendors, agencies and advertisers, including analysts, key account managers and coordinators within data-driven commerce teams.
Geography
Serves customers internationally, with coverage described across 12 Amazon marketplaces.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 6
primary sources listed
- Type Wtypew.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Type W do?
- Type W automates extraction of Amazon marketplace data and delivers custom reporting into brands' and agencies' own systems.
- Who are Type W's investors?
- Type W's investors include Matchstick Ventures, Techstars.
- Where is Type W headquartered?
- Type W is headquartered in Hermosa Beach, US.