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Turian develops a low-code platform for B2B process automation that enables business users to customize and extend AI-powered solutions without deep technical expertise. The platform provides dashboards, workflow management, and integrations with existing ERP and CRM systems.
Also known as Uify · Uify Technologies GmbH
Investors · 1
How we know: Visionaries Club's portfolio page · the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026turian (legal entity Uify Technologies GmbH, previously operating under the Uify brand) develops LLM-based AI agents that automate document-driven sales and procurement workflows for B2B companies. Its agents read and classify incoming emails and attachments — free-text emails, PDF, Excel, Word and JPEG files, in any language — extract the relevant data points, match them against ERP master data (customer records, product records and pricing conditions) and business rules, and write structured records back into the ERP without a manual import step. Covered use cases include sales order entry, quoting, bills of quantities and tenders, purchase order and order-confirmation management, supplier communications, RFQ comparison, e-invoicing, quality management and supply-chain compliance checks (for example CSDDD, CBAM, REACH/RoHS).
The product is delivered as a browser-based platform plus an Outlook add-in, so users can review and adjust results inside their existing inbox; Microsoft 365 Outlook, Gmail and forwarding addresses are supported. A human-in-the-loop model with rule-based policies determines which steps are automated and which require user confirmation, and the platform includes a proprietary AI safety layer, configurable business rules and low-code customization. The company positions the platform for supply chain and sales-service departments, and describes additional capabilities in inbox management, AI document analysis, data extraction and entry, and AI customer service.
Founding story
According to the company, its founders had spent roughly a decade earlier building a large European e-commerce business with over 5,000 employees and millions of products, where they observed the volume of repetitive manual work required to sustain daily operations. That experience informed turian's focus on automating administrative tasks in sales and supply chain teams. The founding team consists of Niels Tonsen (Co-Founder & CEO, previously CEO of Lamoda, which he led to more than €1bn in revenue with 5,000 employees), Dominik Picker (Co-Founder & CTO, previously head of Lamoda's 300-plus person IT team) and Tilmann Roth (Co-Founder & CRO, previously VP at Yoummday and Lamoda and a consultant at BCG).
Business model
B2B software sold to companies that process high volumes of inbound sales and procurement documents. Deployment is handled by turian's own implementation team rather than a system integrator, typically taking four to six weeks from kickoff to live processing, and is preceded by a proof of concept run on the customer's historical documents. Integrations with ERP, CRM, email, database and data-warehouse systems are offered as standard connectors.
Traction
Publicly disclosed traction is limited: a named customer reference from Unigloves UK, a stated team size of 10+, and a listed set of ERP, CRM, email, messaging and database integrations, several of which are marked "coming soon" on the integrations page.
Latest developments
Company blog posts dated October and November 2025 cover intelligent document processing solutions, scaling generative AI and order management systems. The website carries a rebrand notice indicating the transition from Uify to turian, and the integrations page lists a large number of ERP, CRM, messaging and database connectors as "coming soon", indicating an in-progress integration roadmap.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an agentic process automation vendor for supply chain and sales-service functions, contrasting its LLM-based approach with template-based OCR and rule-based RPA and ML systems. The company describes itself as building the first team of AI agents for supply chain and sales service departments.
Format- and language-agnostic document understanding without templates or training data; direct read/write ERP integration that validates documents against master data and pricing conditions; human-in-the-loop review inside Outlook or a browser platform; and a European compliance posture including ISO 27001:2022 certification, GDPR-compliant data processing with a standard DPA, EU-hosted models and servers, optional permanent on-premise data storage, AES-256 encryption at rest and in transit, and a commitment that customer data is not used to train models by turian or its model providers.
Technology
Large language models underpin semantic interpretation of document content, removing the need for per-format templates or labeled training data required by traditional OCR and RPA tools; the company says matching works from day one and adapts to changing document formats and unstructured inputs. The agentic layer can make decisions and take actions autonomously, such as updating ERP entries, generating and sending quotes and order confirmations, chasing missing details and sending reminders. Custom rules can check stock availability, delivery timelines and customer-specific pricing conditions. The company describes proprietary technology including an AI safety layer and configurable business rules, plus a low-code platform for extending solutions.
Go-to-market
Direct sales led by booked product demos with solution experts on the company website, supported by content marketing (blog articles on document processing, generative AI scaling and order management systems), success stories, and a product-update newsletter. The site is offered in English and German.
Mid-market manufacturers, distributors and wholesalers, with the product aimed at sales, after-sales/service, supply chain and procurement teams. A published customer reference comes from Unigloves UK, whose IT manager cites the solution's operation inside the Outlook inbox and a quick rollout.
Geography
Headquartered in Berlin, Germany, with team members described as being located across the globe. AI models and servers are hosted in Europe, and data is processed and stored in EU-based infrastructure. Named integrations and a UK customer reference indicate a European customer focus; the website is published in English and German.
History
The company states 2022 as its founding year and operates from Berlin. It originally went to market under the Uify brand and has since rebranded to turian, retaining Uify Technologies GmbH as its legal entity name. As of the material reviewed it reported 10+ teammates, with colleagues located outside Berlin as well, and publishes an ongoing blog on workflow automation authored by its co-founders.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company's website carries a notice that "Uify is now turian", while the legal entity remains Uify Technologies GmbH.
turian states it is certified according to ISO 27001:2022 and that its services are GDPR compliant, with AI models and servers hosted in Europe.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Turianturian.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Turian do?
- Berlin-based provider of agentic AI assistants that automate B2B sales order, quoting and procurement workflows in ERP and CRM systems.
- Who are Turian's investors?
- Turian's investors include Visionaries Club.