TuneHatch

TuneHatch, Inc. is a Nashville, Tennessee-based music and entertainment technology company operating an online platform that connects independent music venues, artists and promoters around the booking and operation of live shows. The platform is designed to handle the logistics of a concert end to end, from initial outreach and booking through show management and final payouts, and it also includes ticketing. A discovery element is described as well, helping fans find shows matched to their tastes.

A central element of the product is predictive analytics intended to help venues book shows that are more likely to be profitable, alongside process streamlining aimed at reducing the repetitive administrative work carried by venue staff and artists. Cofounder Nathan Youssef has described the approach as applying lean-manufacturing thinking — removing time from repeated tasks — to music industry workflows, in contrast to music-tech products focused primarily on entertainment features.

The company also runs a community program described as a "Built to Give Back" initiative, through which it has committed $1 million to its user community.

Founding story

Christal Hector, a musician who began writing songs at age 11, pursued songwriting before business school and met many musicians who wanted to work full time in music but lacked a path to earning a living from it. Researching the industry, she concluded that live performance was the primary income source for artists and that the live ecosystem had room for improvement in transparency, efficiency and profitability for artists, venues and fans alike. Cofounder Nathan Youssef, a music producer and former factory manager, joined with the aim of applying lean manufacturing principles to venue and artist pain points. Hector cites her parents' small business and the Airbnb founding story as entrepreneurial inspirations.

Business model

TuneHatch operates a multi-sided marketplace linking venues, artists, promoters and fans. The founders have described identifying which side of the market would attract the others and could be served without critical mass on the remaining sides, which simplified customer acquisition.

The platform handles ticket sales and payouts for live shows; the sources do not specify the fee structure.

Traction

By early 2024 the company reported serving 15 Nashville venues and more than 1,000 registered artists. Forbes later reported that the platform had facilitated nearly $1 million in earnings for over 4,000 users.

Latest developments

A Forbes profile of founder and CEO Christal Hector, last updated January 1, 2026, states she has raised more than $560,000 for TuneHatch, backed by Techstars, InvestTN, Vanderbilt University and other investors, and that the platform has facilitated nearly $1 million in earnings for over 4,000 users while committing $1 million to its community through the "Built to Give Back" initiative.