Tuned
6 known investors
Tuned is a digital hearing health company offering employer-sponsored hearing care and AI-based self-fitting hearing aids.
Also known as Tuned Care · tunedcare.com
Investors · 6
Also in the syndicate · 4
Company profile
researched Aug 2026Tuned is a digital-first hearing health company that sells comprehensive hearing care as an employer-sponsored specialty benefit. Employees enrolled through their employer gain access to specialist Doctors of Audiology via a clinically validated telehealth platform, plus a catalogue of vetted hearing health products including over-the-counter (OTC) hearing aids, tinnitus management applications, traditional hearing aids and hearing protection. The company positions the benefit around lifelong hearing care rather than hearing aid device sales, and covers patients of all ages, including children, addressing mild-to-moderate hearing loss, tinnitus, balance issues, auditory processing disorders and hearing fatigue in addition to severe loss.
Alongside the benefits platform, Tuned has developed an artificial-intelligence system for self-fitting hearing aids that automates the fitting process traditionally performed by an audiologist over multiple sessions across four to six months, compressing it to roughly 20 minutes. The company states this approach reduces the cost of hearing aids by up to 80% relative to the conventional model, and that customers can have devices remotely re-tuned through a mobile app for the lifespan of the device, which the company describes as about three years. In September 2023 Tuned reported receiving FDA approval for self-fitting OTC hearing aids, describing itself as one of five companies globally to hold that clearance at the time.
Sources describe the company both as headquartered in New York City with audiologists across the United States and internationally, and as located in Tel Aviv with a distributed workforce spanning Israel, Europe and the United States.
Founding story
Co-founders Omri Gavish and Ron Ganot previously led Audiocare, a medical device and assistive listening business acquired by Getter Group, and had worked in the hearing industry since 2014. The trigger for founding Tuned came when an employee visiting an Israeli nursing home met an 85-year-old Holocaust survivor who had stopped giving talks to school children; the team found that her malfunctioning hearing aid, rather than any cognitive issue, prevented her from hearing students' questions. The company was launched in 2020.
Business model
Tuned sells a hearing health benefit to employers, which then make it available to their employees and families; the offering bundles audiologist access via telehealth with a marketplace of hearing health products, and includes transparent pricing models and enrollment support for employers. On the device side, the company markets self-fitting OTC hearing aids on a one-time-fee basis that includes ongoing remote adjustment through its app rather than repeat in-person fitting visits.
Employer-sponsored benefit offering combined with sales of hearing health products and self-fitting OTC hearing aids sold for a one-time fee that covers subsequent remote service.
Traction
At the time of the 2022 seed announcement Tuned said 5.1 million people could access its service through employer benefits and marketplaces; a 2024 report on the seed extension cited availability to more than 1.4 million individuals. Early pilots included RetailBound and Mishe. The company reported 15 employees in Tel Aviv as of September 2023, and a company profile lists an 11-50 employee band.
Latest developments
A $3.2 million seed extension led by Unum Group with Distributed Ventures closed in February 2024, bringing reported total funding to $8.2 million. In January 2026 Tuned publicly urged employers to treat hearing health as a standard benefit tied to workplace safety, productivity and wellbeing.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Tuned describes itself as the first and only company offering comprehensive hearing health as an employer benefit focused on care rather than hearing aid sales, and as one of five companies worldwide with FDA approval for self-fitting OTC hearing aids. Company statements characterize the hearing aid market as dominated by five manufacturers controlling more than 85% of the market, with the global market volume estimated at about $10 billion and roughly 430 million people worldwide needing a hearing aid.
Positioning against discounted hearing aid programs that address only severe hearing loss, Tuned emphasizes preventive screening, education and coverage of the full spectrum of auditory conditions, independence from hearing aid manufacturers, and inclusion of OTC devices and tinnitus apps. Its self-fitting technology removes the multi-session audiologist fitting process and provides lifetime remote tuning.
Technology
An AI-based system (described by the CEO as GPT-based) that automates hearing aid fitting without human involvement while, according to the company, maintaining the same clinical outcome as audiologist-led fitting; fitting takes roughly 20 minutes and devices can be adjusted remotely through a mobile app. The benefits side is delivered through a clinically validated telehealth platform connecting patients with Doctors of Audiology.
Go-to-market
Distribution runs primarily through employers and benefits marketplaces, following early pilots with companies including RetailBound and Mishe. The company also markets directly in the U.S. and Israeli consumer markets following FDA clearance, participates in industry events such as CES, and is a member startup of AARP's AgeTech Collaborative.
Employers seeking specialty health benefits, and their employees and dependents of all ages; consumers with mild to severe hearing loss, tinnitus, auditory processing disorders and hearing fatigue, including older adults aged 50 and over.
Geography
Reported as headquartered in New York City with audiologists across the United States and worldwide; also described as located in Tel Aviv, Israel, with a fully remote team including audiologists in the United States, Europe and Israel. Commercial activity is focused on the United States and Israel.
History
Founded in 2020. In September 2022 Tuned announced a $2.5 million seed round following pilots with RetailBound and Mishe, shortly after the FDA ruling creating an OTC hearing aid category. In February 2023 the company announced $3.5 million in additional funding to expand its employer hearing care platform. In September 2023 it reported receiving FDA approval for self-fitting OTC hearing aids and said it had begun entering the U.S. and Israeli markets. In February 2024 it closed a $3.2 million seed extension led by Unum Group with Distributed Ventures participating. In January 2026 the company issued a call for employers to make hearing health a standard benefit.
Risks & controversies
Reported figures for the company's reach and total capital raised differ across sources, ranging from 1.4 million to 5.1 million people covered and from $5 million to $9.2 million raised. The business depends on employer benefit adoption and on regulatory treatment of OTC and self-fitting hearing aids, in a market that company statements describe as dominated by five manufacturers holding more than 85% share.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsTuned published a call for employers to close a benefits gap by making hearing health a standard element of safety, productivity and wellbeing programs.
Seed extension of $3.2 million led by Unum Group with participation from Distributed Ventures, bringing reported total funding to $8.2 million.
$3.2M source ↗
Tuned reported receiving FDA approval for self-fitting over-the-counter hearing aids, joining a group of five companies globally with that clearance, and said it had begun entering the U.S. and Israeli markets.
Tuned raised $3.5 million led by Distributed Ventures with participation from Idealab NY and Elements Health Ventures, intended to expand operations.
$3.5M source ↗
Tuned announced a $2.5 million seed round led by Idealab NY and Elements Health Ventures, to be used to scale employer adoption of its hearing health benefit following pilots with RetailBound and Mishe.
$2.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- KS Tuned - The best H&F series & Honda drag racing parts in the world – KStuned.comkstuned.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tuned do?
- Tuned is a digital hearing health company offering employer-sponsored hearing care and AI-based self-fitting hearing aids.
- Who are Tuned's investors?
- Tuned's investors include Next Coast Ventures, First Check Ventures.