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Tulay
Techstars '23Oakland, US · 2 employees on LinkedIn · 1 known investors
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Tulay is an Oakland-based platform that helps content creators pitch, manage and secure brand deals.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Tulay, Inc. operates a software platform for content creators that consolidates the brand deal process into a single product. The company describes its offering as a talent agency delivered through software, covering pitching, outreach and deal management so that creators can pursue sponsorships without dedicated agency representation.
The platform bundles a resource set that includes media kits, bio links, a brand database, outreach templates and a lead tracker, alongside automation for curated prospecting, streamlined outreach, proposal generation and invoice submission. A creator knowledge base and an AI assistant provide guidance on pitching, negotiation and contract review. A Techstars company listing categorizes Tulay under finance and financial services and describes the company as helping creators obtain financing to grow.
The company states a mission of equipping content creators, regardless of background, with tools, resources and education to operate as business owners, and a longer-term aim of serving as a business development platform for creators at successive stages of growth.
Business model
Tulay provides a software platform to individual content creators, supplying tools, automations and data-driven guidance that support the full brand deal workflow from prospecting through invoicing.
Traction
A Techstars company listing places headcount at 1-10 employees. The company website features a testimonial from a creator describing use of the platform to pitch and secure collaborations.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an alternative to traditional talent agency representation for creators managing brand deals.
Technology
A web platform combining workflow automation for prospecting, outreach, proposal generation and invoicing with a creator knowledge base and an AI assistant that advises on pitching, negotiations and contract review. Supporting assets include media kits, bio links, a brand database, templates and a lead tracker.
Go-to-market
Content creators and influencers seeking brand partnerships; creators using the platform work with both emerging and established brands.
Geography
Headquartered in Oakland, California, United States.
History
The company was founded in 2022 and is listed on the Techstars job board. Its website carries a 2023 copyright notice for Tulay, Inc. and states the team was assembled from prior employers.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 5
primary sources listed
- Tulay - A premier talent agency in your pocketget.tulay.co · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tulay do?
- Tulay is an Oakland-based platform that helps content creators pitch, manage and secure brand deals.
- Who are Tulay's investors?
- Tulay's investors include Techstars.
- Where is Tulay headquartered?
- Tulay is headquartered in Oakland, US.