Who founded TULA Life?

TULA Life was founded by Daniel Reich, Roshini Rajapaksa in 2013.

How much funding has TULA Life raised?

TULA Life has disclosed $12.7M raised across 2 rounds.

Where is TULA Life headquartered?

TULA Life is headquartered in New York, US.

TULA Life

New York, US · Founded 2013 · Delaware corporation

TULA is a personal assistant service that takes over household and life-management tasks such as laundry, errands, grocery shopping, meal planning, travel planning, and event planning for busy individuals and families. It offers virtual services broadly and in-person support in select US cities, aiming to reduce the mental load of "second shift" labor.

Consumer Wellness & Fitness

Founders & leadership

TULA Life was founded in 2013 by Daniel Reich and Roshini Rajapaksa.

Daniel ReichCo-founder

Roshini RajapaksaCo-founder

Julia StrausExecutive

Kenneth LandisNamed on SEC filing

Reported raises · per SEC filings

Form D private placements

$12.7M disclosed across 2 rounds · 2017–2018

▶$4.2MraisedOct 2018 · 2 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Savannah SachsExecutive Officer, Director
Sharon CollierDirector
Kenneth LandisExecutive Officer, Director
Jonathan OwsleyDirector
Roshini RajapaksaDirector
Daniel ReichExecutive Officer

Offering amount: $4.2M
Amount sold: $4.2M
First sale: Oct 2018
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$8.5MraisedFeb 2017 · 21 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Daniel ReichExecutive Officer
Julia StrausExecutive Officer
Kenneth LandisExecutive Officer, Director
Roshini RajapaksaDirector

Offering amount: $8.5M
Amount sold: $8.5M
First sale: Feb 2017
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap

Today18 shared keywordsTODAY is a media outlet publishing news and lifestyle content across food, recipes, health and wellness, parenting, pop culture, books, and relationships. It also offers Start TODAY, a subscription fitness and wellness membership with workouts, meal plans, and expert support.

BuzzFeed13 shared keywordsBuzzFeed is a digital media company that produces entertainment, news, and content across pop culture, food, and commerce for online audiences. The company operates multiple brands and platforms including BuzzFeed, HuffPost, and Tasty, with recent expansions into social media and AI-driven content experiences.

Companies competing with TULA Life for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does TULA Life do?: TULA is a personal assistant service that takes over household and life-management tasks such as laundry, errands, grocery shopping, meal planning, travel planning, and event planning for busy individuals and families. It offers virtual services broadly and in-person support in select US cities, aiming to reduce the mental load of "second shift" labor.
Who founded TULA Life?: TULA Life was founded by Daniel Reich, Roshini Rajapaksa in 2013.
How much funding has TULA Life raised?: TULA Life has disclosed $12.7M raised across 2 rounds.
Where is TULA Life headquartered?: TULA Life is headquartered in New York, US.