TULA Life
New York, US · Founded 2013 · Delaware corporation
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TULA is a personal assistant service that takes over household and life-management tasks such as laundry, errands, grocery shopping, meal planning, travel planning, and event planning for busy individuals and families. It offers virtual services broadly and in-person support in select US cities, aiming to reduce the mental load of "second shift" labor.
Founders & leadership
TULA Life was founded in 2013 by Daniel Reich and Roshini Rajapaksa.


Reported raises · per SEC filings
Form D private placements$12.7M disclosed across 2 rounds · 2017–2018
▶$4.2MraisedOct 2018 · 2 investors · OtherRule 506(b)
- Savannah SachsExecutive Officer, Director
- Sharon CollierDirector
- Kenneth LandisExecutive Officer, Director
- Jonathan OwsleyDirector
- Roshini RajapaksaDirector
- Daniel ReichExecutive Officer
- Offering amount
- $4.2M
- Amount sold
- $4.2M
- First sale
- Oct 2018
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$8.5MraisedFeb 2017 · 21 investors · OtherRule 506(b)
- Daniel ReichExecutive Officer
- Julia StrausExecutive Officer
- Kenneth LandisExecutive Officer, Director
- Roshini RajapaksaDirector
- Offering amount
- $8.5M
- Amount sold
- $8.5M
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 2
Companies working in the same space as TULA Life.
Frequently asked questions
- What does TULA Life do?
- TULA is a personal assistant service that takes over household and life-management tasks such as laundry, errands, grocery shopping, meal planning, travel planning, and event planning for busy individuals and families. It offers virtual services broadly and in-person support in select US cities, aiming to reduce the mental load of "second shift" labor.
- Who founded TULA Life?
- TULA Life was founded by Daniel Reich, Roshini Rajapaksa in 2013.
- How much funding has TULA Life raised?
- TULA Life has disclosed $12.7M raised across 2 rounds.
- Where is TULA Life headquartered?
- TULA Life is headquartered in New York, US.