Truste

TrustArc (also known as TRUSTe) provides data privacy management software and related solutions for organizations building and operating global privacy programs. Its platform, described as powered by "Arc Intelligence," consolidates privacy program activities in one system and supplies cited answers and guided steps intended to reduce manual work and complexity for privacy teams.

Core capabilities marketed on the company's site include privacy workflow automation covering data mapping and risk assessments, consent management framed as a system rather than a cookie banner alone (including handling of Global Privacy Control signals and opt-out flows), automated global cookie and tracker management with disclosures and consents, and regulatory intelligence comprising legal summaries authored by Morrison Foerster and more than 800 operational templates. TrustArc also positions compliance certifications, trust-building assurance, and AI governance and data governance offerings aimed at supporting transparency and accountability in AI systems.

The company publishes supporting materials such as a privacy maturity benchmark report, an "Accountable AI" eBook, an Essential Guide to GDPR, a Forrester Total Economic Impact ROI of privacy whitepaper, webinars, and training via TrustArc Academy.

Business model

TrustArc sells software and services to organizations, offering platform subscriptions for privacy management alongside certifications, verifications, and compliance reviews; prospects are converted through demo requests and ROI assessments.

Traction

The company states it is used by 1,500 companies worldwide and cites customer-reported outcomes including a 35% decrease in the total cost of proving compliance, a five-week reduction in time to compliance, $654,000 in reduced cost of complying with privacy laws, and an 80% decrease in privacy incidents. Public testimonials come from Integral Ad Science, NEJM Group, Forte Labs, and Redis.