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TrueData provides identity resolution technology for digital advertising, including an identity graph for cross-device resolution and customer attribute data feeds for onboarding, activation, and enrichment. Its products serve advertising partners seeking to connect offline data with online reach for addressability and measurement; the company has joined forces with ID5.
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Frequently asked questions
- What does TrueData do?
- TrueData provides identity resolution technology for digital advertising, including an identity graph for cross-device resolution and customer attribute data feeds for onboarding, activation, and enrichment. Its products serve advertising partners seeking to connect offline data with online reach for addressability and measurement; the company has joined forces with ID5.
- Who are TrueData's investors?
- TrueData's investors include Seyen Capital.