Truecx
Founded 2024 · 11 employees on LinkedIn · 1 known investors
TrueCX uses AI-driven virtual customers to test contact center agents, validate conversational AI systems and benchmark CX.
Also known as TrueCX · WizeCamel
Investors · 1
Company profile
researched Aug 2026TrueCX is a customer experience performance testing company that uses "Intelligent Virtual Customers" (IVCs) — AI personas that interact with voice, chat and digital channels the way real customers do — to evaluate both human agents and conversational AI systems. The company positions itself as an independent measurement layer for what it calls the conversational economy, arguing that traditional CX instrumentation (post-interaction surveys, 2–5% QA sampling, vendor-reported chatbot containment rates) covers only a small share of interactions and cannot assess AI agents at all.
The product is organized into three engines. Intelligent Virtual Customers run unscripted practice and readiness conversations with human team members before they take live calls. AI Agent Validation tests AI voice agents, chatbots and copilots before and after launch, measuring accuracy, compliance, empathy and resolution quality rather than containment. Experience Intelligence, in private beta, "secret shops" a company's own customer experience and its competitors' systems using standardized personas and scenarios, scoring interactions on resolution quality, customer effort, empathy, compliance and operational friction, and aggregating results into industry benchmarks. Evaluations can be scheduled weekly, monthly, or after AI deployments and process changes.
TrueCX was founded in 2024 by CEO Lonnie Johnston and rebranded from WizeCamel in December 2025. Its leadership team also includes CTO Ed Kogan, VP of Marketing Maria Edington and VP of Sales Bryan Morton.
Founding story
TrueCX CEO and founder Lonnie Johnston spent more than 20 years in customer service technology, previously building global success organizations at NICE and scaling revenue at Balto. Observing new but competent contact center agents struggle on live calls led him to conclude that agents need realistic practice before the stakes are real. He founded the company in 2024 to address that gap; an initial focus on agent training later expanded, as the same virtual customers used to prepare agents were applied to testing AI systems and benchmarking competitors.
Business model
TrueCX sells a software service to enterprises that run contact centers and deploy conversational AI. Engagements cover agent readiness testing, pre- and post-deployment certification of AI systems, and recurring or scheduled experience evaluations and competitive benchmarking. Early access to Experience Intelligence is offered to selected participants with custom evaluation scenarios, benchmark data access, roadmap input and preferred pricing.
Traction
The company publishes customer case studies, including Borland Groover, where new hires' ramp time was reduced from six months to 30 days and errors fell 20%. Site-level claims include 30% QA score improvement, 50% reduction in handle time and 10x ROI. AI Agent Validation entered beta in June 2026 and Experience Intelligence is in private beta with a select group of CX leaders.
Latest developments
In June 2026 TrueCX opened a beta of its AI Agent Validation product for independent testing of AI systems handling customer conversations. Earlier in 2026 the company announced ISO 27001 certification (March 2026), and its Experience Intelligence product is in private beta with a waitlist.
▸Full profile — market position, technology, go-to-market, history
Market position
TrueCX presents itself as an independent performance and validation layer for conversational systems, sitting alongside rather than within the survey, conversation analytics, QA and agent-training tool categories.
TrueCX contrasts its approach with survey platforms, conversation analytics and QA tools: surveys measure recalled sentiment from a small response base and cannot evaluate bots; analytics tools examine recordings of interactions that already occurred; QA tools sample a small percentage of human calls; and training vendors use scripted roleplays without measuring systems. TrueCX instead generates standardized, controlled interactions that can be compared across time, teams, channels and competitors, applying one methodology to both humans and AI, and cites a 48-hour time to deploy against longer implementation timelines for the alternatives.
Technology
The platform is built on Intelligent Virtual Customers — AI personas (site examples include Miles, Marina and Jamie) that conduct unscripted conversations with human agents or automated systems. IVCs interact with conversational AI, chatbots, IVRs and other customer-facing automation, and the company states they are indistinguishable from real interactions. Interactions are evaluated for resolution quality, customer effort, empathy, compliance and operational friction, and benchmark data is anonymized and aggregated. Voice is supported today, with chat, digital self-service and additional channels described as in development. The company states it is SOC 2, ISO 27001 and HIPAA compliant.
Go-to-market
Direct enterprise sales led by a VP of Sales, with the website's primary calls to action being a demo booking and a waitlist for the Experience Intelligence private beta. The company also runs a content resource hub of blog posts, guides and case studies aimed at CX, operations and L&D teams, and publishes product news through its site.
Enterprise CX and AI leaders (chief customer officers, VPs of CX, heads of conversational AI); compliance and risk stakeholders (chief risk officers, compliance heads, QA leaders); and operations leaders (VPs of operations, contact center directors, performance leaders). Published case studies involve healthcare contact centers, including gastroenterology group Borland Groover.
History
The company was founded in 2024. It operated as WizeCamel before rebranding to TrueCX in December 2025, a change announced alongside the introduction of its Experience Intelligence offering using lifelike virtual customers to measure customer interactions across channels. In March 2026 it announced ISO 27001 certification, and in June 2026 it opened a beta for its AI Agent Validation product. Experience Intelligence remains in private beta with a waitlist.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsTrueCX announced a beta of its AI Agent Validation offering, providing independent testing for AI systems handling customer conversations.
TrueCX announced it achieved ISO 27001 certification for enterprise-grade security.
The company announced its rebrand from WizeCamel to TrueCX, introducing Experience Intelligence, which uses lifelike virtual customers to measure and improve customer interactions across channels.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Truecxtruecx.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Truecx do?
- TrueCX uses AI-driven virtual customers to test contact center agents, validate conversational AI systems and benchmark CX.
- Who are Truecx's investors?
- Truecx's investors include Mango Capital.