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TrueCare24
500 Global '17Plug and Play VenturesSilicon Valley, US · 2 known investors
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TrueCare24 runs an on-demand platform in the United States for booking home care and health services, with a focus on older adults. Users can find and manage caregivers directly and arrange consultations with physicians by phone, video, in the home, or at a workplace.
Also known as TrueCare · TrueCare24 Inc.
Founders & leadership
Investors · 2
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · plugandplaytechcenter.com · Not right? Tell us
Company profile
researched Sep 2026TrueCare24 operates a nationwide care platform in the United States that connects individuals, families, employers and healthcare organizations with vetted caregivers, nurses and licensed clinicians. Its consumer-facing home care offering covers live-in care, personal care, Alzheimer's and dementia support, sleep-over services, errands and transportation, companionship, meal preparation, medication reminders and homemaking. Families complete an intake assessment, are assigned a case manager, and are matched with local caregivers whom they interview and hire; TrueCare24 handles background checks, scheduling, provider replacement, payroll, tax documentation and workers' compensation insurance assistance, with clients paying weekly invoices through an online dashboard.
Beyond home care, the company sells services to healthcare providers, health plans, and small-business and enterprise clients. These include a Medicare-accepted behavioral and mental health program delivered in-home, on-site at client facilities or virtually via telehealth by licensed clinical social workers; on-demand healthcare staffing for hospitals and healthcare organizations covering hourly event staffing through 4-, 13- and 26-week assignments; flu vaccination clinics and broader vaccination programs; diabetes prevention and health and wellness programs; and COVID-19 testing, screening, vaccination verification, travel kits and telehealth-proctored testing.
The company positions its model around preventive and personalized care delivered where the patient is, combining an online platform and matching technology with a distributed network of mobile healthcare providers and remote case managers across the country.
Founding story
The idea came from co-founder Leo Popov after he spent six hours in an emergency room with his wife and young daughter over a non-life-threatening injury, at a cost he cited as $1,500 for a 15-minute physician visit. Accustomed to house calls in his native Russia, he developed a business plan and product prototype in Steve Blank's Lean LaunchPad course at UC Berkeley Haas, interviewing more than 100 people and concluding that house calls could reduce hospital readmissions. He partnered with Bimohit Bawa, who became chief technology officer, and with Caesar Djavaherian, a physician running a small house-call practice, launching TrueCare24 in October 2015.
Business model
TrueCare24 acts as an intermediary between care recipients and care providers, operating a marketplace-style platform with case-manager support. For home care, families hire caregivers through the platform and pay weekly invoices online, while TrueCare24 administers background checks, payroll, taxes and caregiver replacement; caregivers are paid by direct deposit. It also contracts directly with employers, hospitals and healthcare organizations for on-site, staffing and population-health programs.
Revenue comes from services arranged and billed through the platform, including weekly invoicing for home care hours (clients set hours and pay rates, with a one-time refundable prepayment credited against the final invoice), contracts with hospitals and healthcare organizations for staffing engagements, and corporate or institutional programs such as on-site vaccination clinics, testing and behavioral health. The company states its behavioral health program is Medicare accepted. An earlier consumer product was sold as a $15 per month telemedicine subscription in California, with house calls in Berkeley, Oakland and San Francisco priced at $99 per month for subscribers and $199 for non-subscribers.
Traction
Early-stage metrics cited on Gust included more than 3,100 providers covering over 3,600 cities with 23% month-over-month coverage growth, and 27% month-over-month revenue growth reaching $348,000 ARR in five months. Current company materials cite 150,000+ patients served in the last year, 500+ on-site services for 300+ organizations, a network of 100,000+ healthcare providers, 50,000 live-in caregivers and coverage in 50 states. Named customers and partners include Rudin Management, Gettysburg College, and the State of Colorado with Denver County for a community vaccination site.
Latest developments
The company's current site presents behavioral and mental health services, healthcare staffing, flu vaccination clinics, diabetes prevention, health and wellness programs, COVID-19 testing, vaccination and verification programs, COVID-19 travel kits and telehealth-proctored testing, and is recruiting providers and employees for open positions.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as a nationwide health and wellness platform operating at home and at work, addressing what it calls a $100 billion home care market by removing inefficiencies in home care delivery. Its own site reports serving over 150,000 patients in the past year, more than 500 on-site services for over 300 organizations, and a network of over 100,000 healthcare providers; it also cites an A+ rating from the Better Business Bureau.
TrueCare24 combines a technology platform and matching engine with human case managers assigned to each client, and takes on the administrative and legal burden of caregiver employment - background checks before each hire, payroll, taxes, documentation, workers' compensation insurance assistance and no-cost backup or replacement caregivers. It also offers breadth across home care, behavioral health, staffing and preventive or workplace health programs, with services delivered in-home, on-site or virtually, and no minimum number of hours for home care bookings.
Technology
TrueCare24 operates mobile and online platforms with a smart matching engine that checks caregiver availability in a client's area and connects families to candidates, plus a user dashboard for invoices, payments and payment details. The company describes an artificial intelligence platform built by an in-house programming team to match customers to suitable care options, and offers telehealth-delivered consultations and proctored testing.
Go-to-market
The company sells directly to families through its website intake and case-manager follow-up, and to healthcare providers, health plans and employers for staffing, on-site clinics and wellness programs. Early growth relied on partnerships with teams of medical providers to control customer acquisition cost. It also recruits caregivers, LCSWs, LMSWs, social workers, RNs and CNAs onto the platform and runs partner programs for service providers, care managers, case managers and publishers.
Families and individuals seeking in-home care for older adults and people with chronic conditions, disabilities or dementia; hospitals, clinics, skilled nursing facilities and other healthcare organizations needing staffing; health plans; and small-business and enterprise employers buying on-site and workplace health services. Care managers, referral agents and case managers arranging care are also served as channel partners.
Geography
Headquartered in the San Francisco Bay Area / California, with the corporate office in California and San Francisco listed as the company location. The company states it provides care nationwide across all 50 states, using remote case managers in regions throughout the United States, and describes a globally distributed remote team. Documented deployments include New York, Colorado (Denver / Ball Arena) and Pennsylvania (Gettysburg College).
History
Gust lists the company as founded in July 2015, and it launched its telemedicine and house-call services in October 2015, initially offering 24-hour video and phone consultations to California residents plus house calls in Berkeley, Oakland and San Francisco; it began accepting Medicare shortly after launch. The company's own materials date the business to 2016 and describe continuous service to private clients and companies across the United States since then. It was a member of 500 Startups Batch 20. The offering later broadened from house calls and telemedicine into home care matching, healthcare staffing, behavioral health, vaccination clinics and, during the pandemic, COVID-19 testing, screening and vaccination programs, including a community vaccination site at Ball Arena launched with the Colorado governor's office and Denver County, and workplace symptom-checking used by Rudin Management in New York and services for Gettysburg College in fall 2020.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through TrueCare24 went on to found or lead other companies.
Timeline · 7
launches, deals, and filingsThe company states it has received an A+ rating from the Better Business Bureau.
Colorado Governor Jared Polis, in partnership with Denver County and TrueCare24, launched a community vaccination site at Ball Arena.
Gettysburg College's vice president and dean of students credited TrueCare24 for services provided during the fall of 2020 amid the COVID-19 pandemic.
Staff returning to work at Rudin Management's New York office used a TrueCare24 app to check symptoms.
TrueCare24 is listed as a 500 Startups Batch 20 alum and describes itself as backed by 500 Startups.
TrueCare24 recently started accepting Medicare for its services.
Leo Popov launched TrueCare24 with Bimohit Bawa and physician Caesar Djavaherian, offering a $15/month telemedicine service to California residents with 24-hour video or phone consultations, plus house calls in Berkeley, Oakland and San Francisco.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- TrueCare24truecare24.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TrueCare24 do?
- TrueCare24 is a US nationwide platform for in-home, on-site and virtual care, staffing and preventive health services.
- Who founded TrueCare24?
- TrueCare24 was founded by Bimohit Bawa, Leo Popov.
- Who are TrueCare24's investors?
- TrueCare24's investors include 500 Global, Plug and Play Ventures.
- Where is TrueCare24 headquartered?
- TrueCare24 is headquartered in Silicon Valley, US.