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True Tickets

Boston, US · Founded 2017 · 3 known investors

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True Tickets provides a secure digital ticket delivery platform for arts and cultural venues, using continuously-refreshing dynamic QR codes to reduce fraud and duplicate scans, along with rules-based ticket sharing and resale controls. It integrates deeply with Tessitura CRM to reveal "shadow audience" attendees who received shared tickets and to enable in-ticket messaging and marketing.

Marketing TechMedia & EntertainmentSaaS

Founders & leadership

True Tickets was founded in 2017 by Matthew Zarracina.

MZ
Matthew ZarracinaFounder
SD
Steven DobeshNamed on SEC filing

Board

SH
Stuart HalbergBoard director

Investors · 3

The Perkins Fundlisted by The Perkins Fundvia Sonja Perkins · inferred
Walnut Venture Associateslisted by Walnut Venture AssociatesWellesley

How we know: the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$19M disclosed across 2 rounds · 2022–2024

▶$7.2MraisedDec 2024 · 67 investors · Business Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Stuart HalbergDirector
  • Matthew ZarracinaExecutive Officer, Director
  • Steven DobeshExecutive Officer, Director
Offering amount
$8.5M
Amount sold
$7.2M
First sale
Dec 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$11.8MraisedJan 2022 · 101 investors · Business Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Steven DobeshExecutive Officer, Director
  • Stuart HalbergDirector
  • Matthew ZarracinaExecutive Officer, Director
Offering amount
$11.9M
Amount sold
$11.8M
First sale
Jan 2022
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 5

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TickPickTickPick is a ticket marketplace that sells event tickets without hidden fees, showing customers the final price upfront. The platform serves sports and entertainment fans seeking transparent ticket purchasing with buyer protection guarantees.
StubHubStubHub operates a global secondary ticketing marketplace under the StubHub and viagogo brands that facilitates transactions between buyers seeking live event tickets and sellers offering inventory. The company also develops technology, data analytics, and distribution capabilities to support original issuance ticketing and expand into adjacent live event categories.
Vivid SeatsVivid Seats operates an online marketplace for buying tickets to live events such as concerts and sports, offering a buyer guarantee and a loyalty rewards program. It serves consumers purchasing event tickets across the United States.
CloudinaryCloudinary provides visual asset management and optimization tools for e-commerce teams, using AI-driven automation to enhance product images and videos for faster loading and improved conversion rates across sales channels.

Companies working in the same space as True Tickets.

Frequently asked questions

What does True Tickets do?
True Tickets provides a secure digital ticket delivery platform for arts and cultural venues, using continuously-refreshing dynamic QR codes to reduce fraud and duplicate scans, along with rules-based ticket sharing and resale controls. It integrates deeply with Tessitura CRM to reveal "shadow audience" attendees who received shared tickets and to enable in-ticket messaging and marketing.
Who founded True Tickets?
True Tickets was founded by Matthew Zarracina in 2017.
Who are True Tickets's investors?
True Tickets's investors include Aurelia Ventures, The Perkins Fund, Walnut Venture Associates.
How much funding has True Tickets raised?
True Tickets has disclosed $19M raised across 2 rounds.
Where is True Tickets headquartered?
True Tickets is headquartered in Boston, US.