/Companies

True Collective

Tacoma, DK · 1 known investors

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True Collective is a DKK 200 million venture capital fund run by former operators who invest in revenue-critical B2B software, including personalization and recommendation engines, invoicing and payment handling, and predictive analytics and demand forecasting. It takes an active ownership role with portfolio teams rather than a passive board seat.

Founders & leadership

SRStefan Rosenlund
Stefan RosenlundFounding PartnerStefan Rosenlund built a web hosting business from 2002 that grew into a major division within team.blue, where from 2016 to 2020 he led acquisitions and integrations of over 20 companies and completed several multi-hundred-million and billion-euro transactions before exiting his stake above a €2 billion valuation. He is now founding partner of True Collective, a venture capital fund investing in revenue-critical B2B software.
JM
Jason MooreExecutive
JH
Jesper HvejselPartner
MS
Mikkel SallingPartner
RPRolf Pedersen
Rolf PedersenManaging PartnerRolf Pedersen co-founded and exited a B2B SaaS company, served as Chief Strategy Officer at an international PE-backed SaaS group, and has over two decades of experience in software business operations and scaling. He is now Managing Partner of True Collective, a venture capital fund investing in Nordic B2B SaaS companies.
SMSofus Majgaard
Sofus MajgaardOperating PartnerSofus Majgaard is an operating partner at True Collective, a venture capital fund focused on B2B software. He previously worked as an M&A advisor at EY and holds an MBA in finance from Hult London and a bachelor's degree in economics from Copenhagen Business School.
RG
Ryan GreeneManager
RM
Ryan MooreManager
AK
Allan KarpManager
JM
Jeremy MooreManager

Investors · 1

Reported raises · per SEC filings

Form D private placements

$11.3M disclosed across 5 rounds · 2023–2026

▶$3.8MraisedSep 2026 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason MooreExecutive Officer, Director
  • Ryan GreeneDirector
  • Ryan MooreDirector
  • Allan KarpDirector
  • Jeremy MooreDirector
Offering amount
$5M
Amount sold
$3.8M
First sale
Sep 2026
Incorporated
Limited Liability Company, Washington
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.9MraisedJan 2025 · 5 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason MooreExecutive Officer
Offering amount
$6M
Amount sold
$1.9M
Minimum investment
$25K
First sale
Jan 2025
Incorporated
Limited Liability Company, Washington
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.1MraisedNov 2024 · 2 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason MooreExecutive Officer
Offering amount
$1.6M
Amount sold
$1.1M
Minimum investment
$100K
First sale
Sep 2024
Incorporated
Limited Liability Company, Washington
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1MraisedFeb 2024 · 1 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason MooreExecutive Officer
Offering amount
$1M
Amount sold
$1M
Minimum investment
$1M
First sale
Feb 2024
Incorporated
Limited Liability Company, Washington
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.5MraisedAug 2023 · 5 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason MooreExecutive Officer
Offering amount
$4.5M
Amount sold
$3.5M
Minimum investment
$50K
First sale
Jul 2023
Incorporated
Limited Liability Company, Washington
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does True Collective do?
True Collective is a DKK 200 million venture capital fund run by former operators who invest in revenue-critical B2B software, including personalization and recommendation engines, invoicing and payment handling, and predictive analytics and demand forecasting. It takes an active ownership role with portfolio teams rather than a passive board seat.
Who founded True Collective?
True Collective was founded by Stefan Rosenlund.
Who are True Collective's investors?
True Collective's investors include Dreamers Collective.
How much funding has True Collective raised?
True Collective has disclosed $11.3M raised across 5 rounds.
Where is True Collective headquartered?
True Collective is headquartered in Tacoma, DK.