Tru Identity
1 known investors
Find your way into Tru Identity
26 people in our graph share verified history with the Tru Identity team — schools, employers, funds. One of them is your warm intro.
Assa Camaraunlockedknows Hugo Pakula · together at Johnson & Wales University (overlapped)
×9knows the team · via Johnson & Wales University
×2knows the team · via BoxC
Tru builds software infrastructure for customs brokers, 3PLs, and government agencies to classify goods, clear shipments, and manage trade compliance. It focuses on modernizing global customs and trade compliance workflows.
Founders & leadership
HP

Hugo PakulainCo-Founder & CEOHugo Pakula is co-founder and CEO of Tru Identity, which provides software infrastructure to automate trade compliance and customs clearance processes for importers and marketplaces.
Investors · 1
Competitors · 2
by search overlapTransunion35 shared keywordsTransUnion operates a global data and analytics business that collects, refines, and deploys consumer and commercial information to help businesses manage credit risk, detect fraud, verify identities, and target marketing, while providing consumers with tools to monitor their credit profiles and protect against identity theft. The company serves financial institutions, insurers, retailers, telecommunications operators, and government agencies across more than 30 countries through proprietary databases built from thousands of public and private sources.
Accurate14 shared keywordsAccurate provides employee screening services including background checks, identity verification, and business intelligence for organizations of varying sizes across multiple industries.
Companies competing with Tru Identity for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Tru Identity do?
- Tru builds software infrastructure for customs brokers, 3PLs, and government agencies to classify goods, clear shipments, and manage trade compliance. It focuses on modernizing global customs and trade compliance workflows.
- Who founded Tru Identity?
- Tru Identity was founded by Hugo Pakula.
- Who are Tru Identity's investors?
- Tru Identity's investors include Roo Capital.

