Tru Identity
2 known investors
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Tru builds software infrastructure for customs brokers, 3PLs, and government agencies to classify goods, clear shipments, and manage trade compliance. It focuses on modernizing global customs and trade compliance workflows.
Founders & leadership
HP

Hugo PakulaCo-Founder & CEOHugo Pakula is co-founder and CEO of Tru Identity, which provides software infrastructure to automate trade compliance and customs clearance processes for importers and marketplaces.
Investors · 2
Related companies · 2
TransUnionTransUnion operates a global data and analytics business that collects, refines, and deploys consumer and commercial information to help businesses manage credit risk, detect fraud, verify identities, and target marketing, while providing consumers with tools to monitor their credit profiles and protect against identity theft. The company serves financial institutions, insurers, retailers, telecommunications operators, and government agencies across more than 30 countries through proprietary databases built from thousands of public and private sources.
AccurateAccurate provides employee screening services including background checks, identity verification, and business intelligence for organizations of varying sizes across multiple industries.
Companies working in the same space as Tru Identity.
Frequently asked questions
- What does Tru Identity do?
- Tru builds software infrastructure for customs brokers, 3PLs, and government agencies to classify goods, clear shipments, and manage trade compliance. It focuses on modernizing global customs and trade compliance workflows.
- Who founded Tru Identity?
- Tru Identity was founded by Hugo Pakula.
- Who are Tru Identity's investors?
- Tru Identity's investors include JHH vc, Roo Capital.

