/Companies

Trocafone

Buenos Aires, BR · Founded 2014 · 5 known investors

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Trocafone runs a Brazilian online marketplace for used mobile phones. The company buys handsets from sellers, refurbishes them and resells them as certified pre-owned devices with associated warranties and retail-style customer support.

Founders & leadership

Trocafone was founded in 2014 by Guille Freire, Guillermo Arslanian, Guillermo Freire, and Pablo Simon Casarino.

GF
Guille Freire
GAGuillermo Arslanian
Guillermo ArslanianCo-Founder & Co-CEO2019–2024Guillermo Arslanian previously co-founded and served as Co-CEO of Trocafone, a Latin American marketplace for pre-owned electronics, and now co-founds and co-leads BackChannel, an AI-powered B2B marketplace for excess inventory. He brings over 20 years of experience in e-commerce and technology across Latin America.
GFGuillermo Freire
Guillermo FreireCo-Founder and CEO2014–2024Founder at Backchannel
PS
Pablo Simon Casarino
FPFlávio Peres
Flávio PeresChief Executive OfficerFlávio Peres is a finance executive with over 20 years of experience at multinational technology companies, specializing in financial planning, control, and analysis across Latin America. He holds an Executive MBA in Finance and Management and has worked on turnaround and M&A projects in the high-tech and telecom sectors.

Board

PS
Pablo SimonBoard director
MB
Michael BornhausserBoard director

Investors · 5

Reported raises · per SEC filings

Form D private placements

$20M disclosed across 2 of 3 rounds · 2016–2018

▶$8.7MraisedJul 2017 · 47 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Pablo SimonDirector
  • Michael BornhausserDirector
  • Guillermo FreireExecutive Officer, Director
Offering amount
$17.4M
Amount sold
$8.7M
First sale
Jun 2017
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$11.4MraisedApr 2017 · 55 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Guillermo FreireExecutive Officer, Director
  • Pablo SimonDirector
  • Michael BornhausserDirector
Offering amount
$12.4M
Amount sold
$11.4M
First sale
Mar 2016
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Trocafone do?
Trocafone runs a Brazilian online marketplace for used mobile phones. The company buys handsets from sellers, refurbishes them and resells them as certified pre-owned devices with associated warranties and retail-style customer support.
Who founded Trocafone?
Trocafone was founded by Guille Freire, Guillermo Arslanian, Guillermo Freire, Pablo Simon Casarino in 2014.
Who are Trocafone's investors?
Trocafone's investors include 500 Global, FundersClub, Lumia Capital, Rocketship.vc, FJ Labs.
How much funding has Trocafone raised?
Trocafone has disclosed $20M raised across 2 of its 3 known rounds.
Where is Trocafone headquartered?
Trocafone is headquartered in Buenos Aires, BR.