Triple Whale
Columbus, US · Founded 2021 · 300 employees on LinkedIn · 4 known investors
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Triple Whale is an intelligence platform for ecommerce brands that unifies marketing attribution, marketing mix modeling, and incrementality measurement, with an AI assistant that analyzes real-time data and takes media-buying actions. It connects to ad platforms and data warehouses to help brands measure performance and optimize campaigns across paid channels.
Founders & leadership
Triple Whale was founded in 2021 by Cherniv Ivan, Orbach Avraham, Maxx Blank, AJ Orbach, and Ivan Chernykh.
Investors · 4
How we know: Ground Up Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: board seat on SEC Form D · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$51.5M disclosed across 4 rounds · 2021–2022
▶$25MraisedFeb 2023 · 3 investors · Other TechnologyRule 506(b)
- Avraham OrbachExecutive Officer, Director
- Ivan ChernivExecutive Officer, Director
- Maxx BlankExecutive Officer, Director
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Oct 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$24.1MraisedMar 2022 · 3 investors · Other TechnologyRule 506(b)
- Avraham OrbachExecutive Officer, Director
- Andrew HuntDirector
- Ivan ChernykhExecutive Officer, Director
- Gigi Levy-WeissDirector
- Maxx BlankExecutive Officer, Director
- Offering amount
- $24.1M
- Amount sold
- $24.1M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$2.1MraisedOct 2021 · 1 investors · Other TechnologyRule 506(b)
- Cherniv IvanExecutive Officer, Director
- Orbach AvrahamExecutive Officer, Director
- Blank MaxxExecutive Officer, Director
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$261KraisedJul 2021 · 9 investors · Other TechnologyRule 506(b)
- Cherniv IvanExecutive Officer, Director
- Orbach AvrahamExecutive Officer, Director
- Blank MaxxExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $261K
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Triple Whale do?
- Triple Whale is an intelligence platform for ecommerce brands that unifies marketing attribution, marketing mix modeling, and incrementality measurement, with an AI assistant that analyzes real-time data and takes media-buying actions. It connects to ad platforms and data warehouses to help brands measure performance and optimize campaigns across paid channels.
- Who founded Triple Whale?
- Triple Whale was founded by Cherniv Ivan, Orbach Avraham, Maxx Blank, AJ Orbach, Ivan Chernykh in 2021.
- Who are Triple Whale's investors?
- Triple Whale's investors include Shopify, Ground Up Ventures, NFX, Elephant Partners.
- How much funding has Triple Whale raised?
- Triple Whale has disclosed $51.5M raised across 4 rounds.
- Where is Triple Whale headquartered?
- Triple Whale is headquartered in Columbus, US.




