Trinitygaming

Trinity Gaming India is a gaming content and marketing company established in 2019 that manages gaming content creators and connects them with brands, platforms and publishers. Its stated objective is to help aspiring gaming creators monetize their content through mentorship and brand integrations, while giving platforms and publishers means to reach and retain their target audiences.

The company's service lines span channel management, art and animation, brand collaboration, event management, funding and career development. It operates as a Creator Service Provider (CSP) for Meta and as a gaming Multi-Channel Network (MCN) for YouTube in India, and describes work across content creation, digital marketing and event management. Executed activities cited on its site include charity streams, BGMI-based events (Freedom Face Off, a launch party), AORUS BIDWARS, a PUBG Streamer Showdown, a Valorant Streamers Invitational and a Flipkart Pro Gaming Showdown.

In November 2024, NODWIN Gaming, a subsidiary of Nazara Technologies, acquired 100% of Trinity Gaming's share capital, after which Trinity operates as a wholly owned subsidiary of NODWIN.

Founding story

Trinity Gaming was established in 2019; Abhishek Aggarwal and Shivam Rao are identified as co-founders.

Business model

Trinity Gaming works between gaming content creators and commercial partners: it manages creator channels and talent, and sells influencer and streamer activations, brand collaborations, art and animation, and event execution to brands, platforms and publishers. It also acts as a Creator Service Provider for Meta and a gaming MCN for YouTube in India, and lists funding and career development among its services to creators.

Sources describe brand collaboration, influencer/streamer activation campaigns, channel management and event management engagements with brands, platforms and publishers as the company's commercial activities; specific pricing or fee structures are not stated.

Traction

The company's site reports more than 700 creators, 50-plus brands, 250-plus events and over 120 million monthly views. Press coverage at the time of the 2024 acquisition described management of more than 1,000 creators across platforms including YouTube and Facebook.

Latest developments

On 29-30 November 2024, NODWIN Gaming announced the acquisition of Trinity Gaming for a total consideration of up to INR 24 crore, comprising up to INR 4.8 crore in cash and INR 19.2 crore in NODWIN Gaming equity shares. Trinity became a fully owned NODWIN subsidiary; NODWIN said it would integrate its Unpaused Talent division with Trinity under Trinity's founders, and expand Trinity into Africa, Southeast Asia, Central Asia and the Middle East.