Trim
Acquired4 known investors
Trim is a personal finance platform that helps customers save money, primarily through comparison and recommendation of financial products and services.
Also known as Ask Benjamin Inc · AskTrim · asktrim.com · OneMain MyMoney
Investors · 4
Company profile
researched Aug 2026Trim, operated by Ask Benjamin Inc doing business as Trim, is a U.S. consumer financial health service that analyzes users' linked bank, checking, brokerage and mortgage account transactions to identify savings opportunities. Its core functions include detecting recurring charges and unwanted subscriptions and cancelling them on the user's behalf, negotiating cable, internet and phone bills with providers such as Comcast, Verizon and AT&T, negotiating medical bills and payment plans, and requesting lower credit card APRs or refunds of bank fees.
Rather than a mobile app, users signed up at asktrim.com and interacted with the service through SMS or Facebook Messenger, combining automated messaging with human agents who placed calls to providers. Bank connections were established through Plaid in read-only mode, with 256-bit SSL encryption and two-factor authentication. Adjacent products have included a Simple Savings high-yield savings account FDIC-insured up to $250,000 through Evolve Bank, car insurance comparison, transaction monitoring, TrimPay, a liabilities calculator, and a paid LevelCredit offering.
OneMain Financial acquired Trim in 2021, and the service now operates as OneMain MyMoney, which continues to analyze transactions to surface recurring subscriptions and money insights across web and mobile browsers.
Founding story
The company was founded in 2015 and, according to CEO Thomas Smyth, started by tackling users' spending before broadening to help users organize, track and improve their finances.
Business model
Trim operated a freemium consumer service: account linking, transaction monitoring, subscription discovery and cancellation, medical bill and APR/bank fee negotiation were offered free, while bill negotiation was billed on a success-fee basis. Additional partner-supplied features included a high-yield savings account, car insurance comparison, TrimPay, a liabilities calculator, and a paid LevelCredit add-on priced at $6.95 per month.
Bill negotiation is charged on success: Trim takes 15% of the first year's savings as a single upfront charge to the user's credit card, with no fee if bills are not reduced. Subscription cancellation, medical bill negotiation, APR and bank-fee negotiation, transaction monitoring, TrimPay, car insurance comparison and the liabilities calculator are described as free, while LevelCredit is priced at $6.95 per month.
Traction
As of April 2021 the company had analyzed approximately 1 billion customer transactions since its 2015 founding, had more than 600,000 users with linked bank accounts, and delivered about $90 in average annual savings per initial bill negotiation. The asktrim.com site states more than 3 million people have used the OneMain MyMoney service.
Latest developments
The Trim service now operates under the OneMain MyMoney brand at asktrim.com, offering sign-up for real-time money insights and subscription detection, and citing more than 3 million people who have used the product. A third-party review aggregator reported a 4.7/5 Trustpilot rating across 2,538 reviews as of August 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Trim is positioned as a consumer financial wellness and bill-negotiation service; a personal finance review site rated it 9.0 out of 10, citing free sign-up, ease of use and customer service, while noting the absence of a mobile app and the success fee charged after savings are achieved. Following the acquisition, it functions as the digital financial wellness feature set of OneMain Financial, the largest U.S. installment lender to nonprime borrowers.
Trim combined automated transaction analysis with delegated action on the user's behalf — cancelling subscriptions and negotiating with providers — rather than only budgeting or reporting. It required no app download, operating through SMS and Facebook Messenger, and charged only when bill negotiation produced savings, while offering subscription cancellation, medical bill negotiation and APR/fee negotiation at no charge.
Technology
The service links user bank accounts via Plaid in read-only mode, without receiving or storing banking credentials, and applies automated analysis of transaction data to identify recurring charges and savings opportunities. Interaction occurs through automated SMS and Facebook Messenger conversations backed by human agents. Security measures cited include 256-bit SSL on the website and servers, two-factor authentication at sign-up, and OAuth for Facebook sign-in.
Go-to-market
Direct-to-consumer online sign-up at asktrim.com, with onboarding stated to take about two minutes and service delivery via SMS and Facebook Messenger. Distribution is supported by personal finance media coverage and reviews, and, post-acquisition, by OneMain Financial's customer base of more than 2.2 million customers.
U.S. consumers with recurring subscriptions, cable, internet and phone bills, medical debt, or credit card APR and bank fee costs; after the acquisition, also OneMain Financial's nonprime installment-loan customer base.
Geography
The company serves customers across the United States and is listed with a San Francisco, United States registration address.
History
Founded in 2015, Trim (legally Ask Benjamin Inc, DBA Trim) began by tackling consumer spending and expanded into broader financial management, including organizing, tracking and improving user finances. By April 2021 it had analyzed roughly 1 billion customer transactions and had more than 600,000 users with linked bank accounts. On 26 April 2021, OneMain Financial announced an agreement to acquire the company, with Thomas Smyth continuing as CEO through the transition; terms were not disclosed. The service was subsequently rebranded as OneMain MyMoney, which the asktrim.com site says has been used by more than 3 million people.
Risks & controversies
A review aggregator reported that negative reviews about the company exist but are not predominant, with roughly 10% of 2,538 Trustpilot reviews at one star. Reviewers also note that the service charges a fee once savings are realized and that there is no mobile app.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe asktrim.com site states that Trim is now OneMain MyMoney, offering transaction analysis and subscription discovery.
OneMain Financial (NYSE: OMF) announced an agreement to acquire Trim, a financial wellness fintech, subject to standard closing conditions. Terms were not disclosed. K&L Gates advised OneMain; Silicon Legal Strategy advised Trim.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- OneMain MyMoney | Personalized Money Insightsasktrim.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Trim do?
- Trim is a U.S. consumer financial wellness service for subscription cancellation and bill negotiation, acquired by OneMain Financial in 2021.
- Who are Trim's investors?
- Trim's investors include AAF Management Ltd., Clocktower Ventures, Core Venture Capital, Teamworthy Ventures.