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Tribe XR
Techstars '20San Francisco, US · Founded 2017 · Delaware corporation · 14 employees on LinkedIn · 6 known investors
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Tribe XR is a virtual reality platform where DJs can learn, practice, and perform DJing to a global audience. The service targets aspiring DJs and music enthusiasts who want to develop professional DJing skills in an immersive environment.
Also known as Tribe VR · Tribe XR DJ Academy · Tribe XR Inc
Founders & leadership
Tribe XR was founded in 2017 by Tommaso Impallomeni.
Investors · 6
How we know: Beni Venture Capital's portfolio page · Not right? Tell us
How we know: Root and Shoot Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Sound Media Ventures's portfolio page · a partner's Signal profile · Not right? Tell us
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$2.4M disclosed across 1 round · 2020
▶$2.4MraisedDec 2020 · 34 investors · Other TechnologyRule 506(b)
- Ozan SerimExecutive Officer, Director
- Hunter DelattreDirector
- Nathan MeeDirector
- Tommaso ImpallomeniExecutive Officer, Director, Promoter
- Offering amount
- $3.3M
- Amount sold
- $2.4M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026Tribe XR operates a DJ learning and performance platform delivered in virtual reality and on desktop. Users practise on virtual replicas of professional DJ hardware — including AlphaTheta and Pioneer DJ units such as the CDJ-3000X, CDJ-3000, DJM-A9, DJM-900NXS2, DJM-V10 and DDJ-FLX4 controller — as well as Tribe's own instruments: vinyl decks with a moveable tonearm and pitch control, an acid synth with piano-roll sequencing, and a drum machine with MPC-style pads and a step sequencer.
The product is multi-platform: a Windows desktop application provides a 2D environment for learning fundamentals without a headset, while Meta Quest and other VR headsets deliver the full immersive experience. Alongside the instrument simulation, Tribe XR offers daily workshops, interactive lessons, multiplayer sessions and live streaming with in-experience camera control, plus a community organised around Discord. The broader company description positions it as a builder of immersive VR and AR training experiences for real-world skill development, with DJing and music production as its first vertical and an ambition to let organisations and individuals create, broadcast and monetise immersive lessons.
Business model
Tribe XR sells direct-to-consumer access to its DJ platform through subscriptions and a one-time lifetime purchase. Plans cover the full feature set, including virtual professional gear, interactive lessons, live workshops and community access, with payment collected at checkout and monthly/annual plans renewing automatically.
Consumer subscriptions at $9.99 per month or $79.99 per year (equivalent to $6.67 per month, a 33% saving), plus a $199.99 one-time lifetime license. Payments are processed via Stripe.
Traction
The app holds a 4.2/5 rating on Meta and a "Mostly Positive" review summary on Steam. Third-party estimates put annual revenue at $1M-$10M and headcount at about 14 as of August 2026. The company hosts daily workshops and a Discord-based community, and served as the platform for the first VR DJ world championship title at DMC in Tokyo.
Latest developments
In January 2026 Tribe XR announced the world's first VR DJ World Champion, crowned live at the DMC World Championships in Tokyo, and introduced improved moderation tools for muting or removing disruptive users in shared sessions. Current gear lineup includes the AlphaTheta CDJ-3000X and DJM-A9, and pricing is offered on monthly, annual and lifetime tiers.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Described as the world's largest DJ school and virtual DJ community, operating in VR/AR skills training alongside other immersive learning companies. Third-party estimates place annual revenue in the $1M-$10M range with roughly 14 employees as of August 2026.
The platform combines licensed-look virtual replicas of club-standard AlphaTheta and Pioneer DJ equipment with structured instruction, live workshops led by figures such as Carl Cox and a resident education team, and multiplayer performance and streaming features. It is accessible both in VR and as a 2D desktop application, removing the need for physical hardware or studio space, and it has been described as the world's largest VR DJ school and community.
Technology
A multi-platform immersive application for Meta Quest and other VR headsets plus a Windows 10/11 desktop build (minimum Core i5-4590, 4 GB RAM, GTX 970, 1.1 GB storage). The software simulates professional DJ hardware with hand-tracked interaction, supports multiplayer sessions and live streaming with adjustable in-app camera angles, and integrates music services such as Beatport LINK. Reported web and infrastructure stack includes Amazon Web Services, Vercel, Squarespace, Stripe, Hotjar, Drift, CookieYes and Google Workspace.
Go-to-market
Self-serve acquisition via the company website and VR/PC app stores (Meta and Steam), supported by a Discord community, blog, daily workshops and celebrity DJ masterclasses. Co-marketing partnerships with music-industry brands and events — Beatport, Pioneer DJ, DJ TechTools, DJ Expo and the DMC World Championships — provide additional distribution and visibility.
Beginner and experienced DJs, music producers and music enthusiasts who want to learn or practise DJing without physical club equipment; adjacent interest from music schools and organisations seeking immersive training.
Geography
Headquartered in California, with company listings citing San Francisco, San Mateo and Orinda addresses, and employees reported across North America and Europe. The user community and events extend internationally, including the DMC World Championships in Tokyo.
History
The company was founded in 2017 and appears in the Techstars company directory, listed at seed stage with locations in San Francisco, San Mateo and Orinda, California. Early positioning centred on an early-access VR DJ school for Oculus devices. From late 2020 onward it announced integrations and partnerships with music-industry companies including Beatport (Beatport LINK catalogue access), Pioneer DJ (virtual versions of its hardware), DJ TechTools and DJ Expo. In January 2026 it announced the crowning of the first VR DJ World Champion at the DMC World Championships in Tokyo, and it has since shipped platform features such as improved user moderation tools.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsTribe XR announced the world's first VR DJ World Champion, crowned live at the DMC World Championships in Tokyo.
Tribe XR introduced improved moderation tools allowing disruptive users to be temporarily muted or removed.
DJ Expo, an annual experiential event with exhibits, educational conferences and demos, collaborated with San Francisco-based VR company Tribe XR to showcase VR technology for the DJ industry.
DJ TechTools announced its first move into virtual reality through a partnership with Tribe XR.
Pioneer DJ partnered with Tribe XR to make some of its recent equipment available for use on the Tribe XR VR platform.
Tribe XR teamed up with Beatport to integrate Beatport LINK, giving users in VR access to the Beatport catalogue during a set.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Tribe XRtribexr.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tribe XR do?
- Tribe XR runs a VR and desktop DJ academy where users learn, practise and perform on virtual replicas of club-standard DJ gear.
- Who founded Tribe XR?
- Tribe XR was founded by Tommaso Impallomeni in 2017.
- Who are Tribe XR's investors?
- Tribe XR's investors include Beni Venture Capital, Kube VC, Root and Shoot Ventures, Sound Media Ventures, Techstars, Good Growth Capital.
- How much funding has Tribe XR raised?
- Tribe XR has disclosed $2.4M raised across 1 round.
- Where is Tribe XR headquartered?
- Tribe XR is headquartered in San Francisco, US.