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Trela

YC W21

São Paulo, BR · Founded 2020 · 120 employees · 4 known investors

Find your way into Trela

829 people in our graph share verified history with the Trela team — schools, employers, funds. One of them is your warm intro.

Deji Sasegbonunlockedknows João Jönk · together at Imperial College London (overlapped)
×11knows the team · via Y Combinator

Trela was a food e-commerce platform in Brazil that curated and delivered quality food products to consumers seeking healthier eating options. The company ceased operations on April 2, 2026, after serving over 100,000 customers.

Also known as Group buying platform for WhatsApp groups in Brazil · Zapt

ConsumerE-commerceFoodTechMarketplacesGroceryMarketplaceBrazilLatin AmericaPartly Remote

Founders & leadership· Y Combinator alumni (W21)

Trela was founded in 2020 by Guilherme Nazareth, João Jönk, Gui, and Felipe.

GNGuilherme Nazareth
Guilherme Nazarethin𝕏Co-Founder & CEOFounder and CEO of Trela, a food e-commerce platform in Brazil that delivered curated quality food products to consumers.
JJJoão Jönk
João Jönkin𝕏Co-FounderJoão Jönk is a co-founder of Trela, a food e-commerce platform in Brazil that delivered curated quality food products to consumers. He led product curation and development efforts at the company.
GGui
Guiin𝕏Gui was CEO of Trela, a food e-commerce platform in Brazil. He previously led data science at Handle.com, a Y Combinator-backed fintech startup in San Francisco, and worked in technology investments at Learn Capital and Allen & Company.
F
Felipe

Investors · 4

Kaszek VenturesMontevideo
Softbank Latin America FundMiami
Y CombinatorSan Francisco · $500K
SoftBank GroupreportedTokyo

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Trela shuts down after failing to secure new funding - LatamListlatamlist.com · Apr 2026Trela cresce com novo modelo após pivotar tese nascida na pandemia e investida pelo Softbank | Startups | PEGNrevistapegn.globo.com · Oct 2024Brazilian Foodtech Trela Raises $25M in Series A Roundbloomberglinea.com · Mar 2022SoftBank leads $25 mln investment in Brazilian startup Trela | Reutersreuters.com · Mar 2022Zapt is now Trela; aims to remove the middleman from group food shopping – TechCrunchtechcrunch.com · Mar 2022Trela 4/16/2021 Capital Raise - Gaebler.com Venture Capital Databasegaebler.com

Frequently asked questions

What does Trela do?
Trela was a food e-commerce platform in Brazil that curated and delivered quality food products to consumers seeking healthier eating options. The company ceased operations on April 2, 2026, after serving over 100,000 customers.
Who founded Trela?
Trela was founded by Guilherme Nazareth, João Jönk, Gui, Felipe in 2020.
Who are Trela's investors?
Trela's investors include Kaszek Ventures, Softbank Latin America Fund, Y Combinator, SoftBank Group.
Where is Trela headquartered?
Trela is headquartered in São Paulo, BR.