Trela was founded by Guilherme Nazareth, João Jönk, Gui, Felipe in 2020.

Who are Trela's investors?

Trela's investors include Kaszek Ventures, Softbank Latin America Fund, Y Combinator, 17Sigma, General Catalyst, SoftBank Group, SoftBank Vision Fund.

Where is Trela headquartered?

Trela is headquartered in São Paulo, BR.

Trela

YC W21

São Paulo, BR · Founded 2020 · 120 employees · 7 known investors

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Trela was a food e-commerce platform in Brazil that curated and delivered quality food products to consumers seeking healthier eating options. The company ceased operations on April 2, 2026, after serving over 100,000 customers.

Also known as Zapt Holdings Limited · Group buying platform for WhatsApp groups in Brazil · Zapt · Zapt, Group buying platform for WhatsApp groups in Brazil, Zapt

Consumer E-commerce FoodTech Marketplaces Grocery MarketplaceBrazilLatin AmericaPartly Remote

Founders & leadership· Y Combinator alumni (W21)

Trela was founded in 2020 by Guilherme Nazareth, João Jönk, Gui, and Felipe.

Guilherme Nazareth Co-Founder & CEOFounder and CEO of Trela, a food e-commerce platform in Brazil that delivered curated quality food products to consumers.

João Jönk Co-FounderJoão Jönk is a co-founder of Trela, a food e-commerce platform in Brazil that delivered curated quality food products to consumers. He led product curation and development efforts at the company.

Gui Gui was CEO of Trela, a food e-commerce platform in Brazil. He previously led data science at Handle.com, a Y Combinator-backed fintech startup in San Francisco, and worked in technology investments at Learn Capital and Allen & Company.

Felipe

Guilherme AlvarengaFounder

Gui Alvarenga

Investors · 7

Kaszek Ventureslisted by Kaszek VenturesMontevideo

How we know: funding news · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Softbank Latin America Fundlisted by Softbank Latin America FundMiami

How we know: funding news · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

17SigmareportedBuenos Aires · $100K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

General CatalystreportedSan Francisco · $30M

How we know: Y Combinator's founder network · Not right? Tell us

SoftBank GroupreportedTokyo

How we know: reuters.com · Not right? Tell us

SoftBank Vision FundreportedLondon

How we know: Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

Undisclosed amountSeries AMar 2022
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 3

JupiterJupiter is a monetization platform for food content creators that facilitates brand partnerships with CPG companies, integrates with ad networks, and enables commerce through Instacart. The platform serves content creators of all sizes in the food and cooking niche.

TitipkuTitipku is an online marketplace connecting individual shoppers with traditional market vendors across Indonesia, offering fresh groceries including vegetables, fruits, meat, and daily essentials. The platform employs trained personal shoppers called "Jatiper" to fulfill orders from multiple market stalls with a single checkout and flexible same-day or next-day delivery.

MemboMembo operates a next-day grocery delivery service connecting European customers directly with local food producers rather than warehouse-based retailers. The platform prioritizes product freshness by coordinating direct delivery from multiple producers to consumers.

Companies working in the same space as Trela.

Legal entities · 1

corporate structure

Zapt Holdings Limited

Frequently asked questions

What does Trela do?: Trela was a food e-commerce platform in Brazil that curated and delivered quality food products to consumers seeking healthier eating options. The company ceased operations on April 2, 2026, after serving over 100,000 customers.
Who founded Trela?: Trela was founded by Guilherme Nazareth, João Jönk, Gui, Felipe in 2020.
Who are Trela's investors?: Trela's investors include Kaszek Ventures, Softbank Latin America Fund, Y Combinator, 17Sigma, General Catalyst, SoftBank Group, SoftBank Vision Fund.
Where is Trela headquartered?: Trela is headquartered in São Paulo, BR.