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Trapica
Techstars '18New York City, US · Founded 2017 · 6 employees on LinkedIn · 1 known investors
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Trapica offers an AI marketing operating system that automates targeting, bidding, and budget allocation across 20+ advertising platforms for retail, e-commerce, and B2B enterprises. It provides audience, competitor, and category intelligence to optimize campaigns and reduce customer acquisition costs.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Trapica is a marketing technology company based in New York City that develops an artificial-intelligence-driven marketing automation platform. The platform is used for campaign optimization, audience targeting, and budget allocation across a range of digital advertising channels.
Its capabilities span areas such as bid and return-on-ad-spend optimization, cross-channel and programmatic advertising management, audience discovery, automated media buying, customer-acquisition-cost reduction, and creative A/B testing. Trapica is categorized within enterprise software, with verticals covering digital advertising, marketing, and machine-learning platforms, and its artificial intelligence sits at the application layer.
Business model
Trapica operates a business-to-business model, delivering its platform primarily as subscription software, with an associated services and consulting component.
Revenue is generated through subscription software licensing, alongside services and consulting.
Traction
Reported website traffic remained modest in 2025, with monthly visitors rising about 41% month over month to 3,100 in May 2025 and about 39% month over month to 4,300 in June 2025. The company is reported to employ approximately six people.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Trapica is a small private company in the marketing-technology and ad-optimization segment. Companies identified as comparable by industry and business-model similarity include Adext, Amanda AI, and Ryze AI.
Trapica combines machine-learning-based audience discovery with automated bidding and budget allocation across multiple advertising channels within a single platform, rather than addressing a single channel or a single optimization task.
Technology
The platform applies artificial intelligence and machine learning at the application layer to automate media buying and campaign decisions, including bid optimization, cross-channel budget allocation, audience discovery, programmatic advertising and creative A/B testing.
Go-to-market
Business customers that run digital advertising and performance marketing programs across multiple channels.
Geography
Trapica is headquartered in New York City, New York, United States.
History
The company is headquartered in New York City and has participated in accelerator programming associated with Techstars and the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars, with accelerator funding recorded in July 2018. It remains a privately held company with a small team of roughly six people, and no public stock or announced IPO plans.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 4
Companies working in the same space as Trapica.
Timeline · 1
launches, deals, and filingsTrapica's most recent recorded funding was an accelerator round, with Techstars and the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars, listed as investors.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 2
primary sources listed
- Trapica | Valuation, Funding Rounds & Stock Price | Caplightcaplight.com · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Trapica do?
- New York-based marketing technology company offering an AI platform for campaign optimization, audience targeting and budget allocation.
- Who are Trapica's investors?
- Trapica's investors include Techstars.
- Where is Trapica headquartered?
- Trapica is headquartered in New York City, US.