Tractor Zoom
West Des Moines, US · Founded 2017 · Delaware corporation · 72 employees on LinkedIn · 9 known investors
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Tractor Zoom operates equipment marketplace and valuation platforms (Tractor Zoom Pro and Anvil Pro) that provide real-time price data, market intelligence, and sales workflow tools for agricultural and heavy equipment. It serves dealers, lenders, banks, Farm Credit Associations, auctioneers, and farmers across the United States and Canada.
Also known as Tractor Zoom Inc.
Founders & leadership
Tractor Zoom was founded in 2017 by Kyle McMahon.
Board
Investors · 9
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$27.1M disclosed across 5 rounds · 2018–2023
▶$15MraisedJun 2025 · 32 investors · Other TechnologyRule 506(b)
- Zac SandvigExecutive Officer
- Kyle McMahonExecutive Officer, Director
- Ken WoodyDirector
- Douglas HohnerDirector
- Tim McMahonDirector
- Offering amount
- $15M
- Amount sold
- $15M
- Minimum investment
- $25K
- First sale
- Dec 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedDec 2022 · 19 investors · Other TechnologyRule 506(b)
- Tim McMahonDirector
- Douglas HohnerDirector
- Zac SandvigExecutive Officer
- Ken WoodyDirector
- Kyle McMahonExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $10K
- First sale
- Sep 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$4.6MraisedDec 2020 · 20 investors · Other TechnologyRule 506(b)
- Tim McMahonDirector
- Zac SandvigDirector
- Kyle McMahonDirector
- Ken WoodyDirector
- Offering amount
- $4.6M
- Amount sold
- $4.6M
- Minimum investment
- $25K
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$1.5MraisedJul 2019 · 14 investors · Other TechnologyRule 506(b)
- TIM MCMAHONDirector
- KYLE MCMAHONExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- Minimum investment
- $6K
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$950KraisedAug 2018 · 7 investors · Other TechnologyRule 506(b)
- KYLE MCMAHONExecutive Officer, Director
- TIM MCMAHONDirector
- Offering amount
- $1M
- Amount sold
- $950K
- Minimum investment
- $25K
- First sale
- Jul 2018
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Tractor Zoom Inc. operates an online marketplace for used and new farm, construction and related heavy equipment. Its consumer-facing site aggregates listings from partner auctioneers and dealerships, letting buyers search by make, category, equipment class and auctioneer, browse upcoming auction events with lot counts, save favorites and searches, maintain an equipment list, and set up notification alerts through a free account and a mobile app.
Alongside the marketplace, the company offers professional tools for auctioneers and dealers under the Tractor Zoom Pro and Anvil Pro brands, hosted on a separate TractorZoomPro.com property. The main site also includes sections for dealers, auctioneers and finance, a "What's It Worth?" valuation feature, equipment financing and loan services for buyers, and a blog ("The Dirt on Iron") publishing editorial articles about specific equipment models.
Business model
Tractor Zoom aggregates equipment inventory from partner auctioneers and dealers on a marketplace where sellers list machines ("List with Us") and buyers search at no stated cost, and it offers separate subscription-style professional products, Tractor Zoom Pro and Anvil Pro, for auctioneers and dealers. It also connects equipment buyers with financing and loans.
Traction
As of 2026 the site states partnerships with 772 auctioneers and 2,090 dealer locations, and lists large volumes of live inventory by make and category, including roughly 33,444 John Deere lots, 17,673 tractor lots, 11,910 construction lots and 9,002 harvesting lots.
▸Full profile — market position, technology, go-to-market, geography
Market position
Tractor Zoom positions its marketplace as a single place to find and finance farm equipment sourced from a national network of auctioneers and dealers, with separate professional data tools for the trade.
Technology
A web and mobile marketplace platform that aggregates and categorizes auction and dealer equipment listings with search by make, category, horsepower class and auctioneer, user accounts with saved searches, favorites and notifications, and a "What's It Worth?" equipment valuation feature.
Go-to-market
The company builds an inventory supply side through partnerships with auction houses and dealership groups across U.S. regions, and attracts buyers through search-driven marketplace browsing, a mobile app, email preferences and notifications, and content marketing via its equipment-focused blog.
Farm equipment buyers and sellers, including farmers shopping at auction or dealerships, plus auctioneers and dealerships that list inventory and use the company's professional tools, and buyers seeking equipment loans.
Geography
United States, with partner auctioneers and dealer locations organized across Midwest, Northeast, Southeast, Southwest and West regions covering states from Iowa, Illinois and Nebraska to New York, Georgia, Texas, California and Washington.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Tractor Zoomtractorzoom.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tractor Zoom do?
- Tractor Zoom runs an online marketplace and data tools connecting buyers with farm equipment listed by dealers and auctioneers.
- Who founded Tractor Zoom?
- Tractor Zoom was founded by Kyle McMahon in 2017.
- Who are Tractor Zoom's investors?
- Tractor Zoom's investors include Ag Ventures Alliance, Innova Memphis, Inc., ISA Ventures, Next Level Ventures, Bienville Capital, Builders VC, Hyde Park Angels, Wintrust Ventures.
- How much funding has Tractor Zoom raised?
- Tractor Zoom has disclosed $27.1M raised across 5 rounds.
- Where is Tractor Zoom headquartered?
- Tractor Zoom is headquartered in West Des Moines, US.