TrackMaven
Washington, US · Founded 2012 · Delaware corporation · 6 employees on LinkedIn · 2 known investors
Find your way into TrackMaven
38 people in our graph share verified history with the TrackMaven team — schools, employers, funds. One of them is your warm intro.
Collinunlockedknows Allen Gannett · together at Acceleprise (overlapped)
×9knows the team · via Penguin Random House
knows the team · via TrackMaven
knows the team · via Skyword
TrackMaven, a Skyword company, provides a marketing analytics platform that connects and measures performance across channels such as social media, ads, website analytics, content, SEO, and competitive intelligence. It serves marketing teams and brands seeking to demonstrate marketing ROI and justify spend.
Founders & leadership
TrackMaven was founded in 2012 by Allen Gannett.
AG
Allen Gannettin𝕏Founder and CEO2012–2018Allen Gannett founded TrackMaven, a marketing analytics platform that merged with Skyword in 2018. He is also an investor and author of The Creative Curve, a book on idea development.30 Under 30 2016
Board
HW
Harry WellerBoard director
JP
Joseph PayneBoard director
CG
Chuck GhoorahBoard director
SG
Sean GlassBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$13.6M disclosed across 3 rounds · 2014–2016
▶$63.4KraisedMay 2016 · 1 investors · Other TechnologyRule 506(b)
▶$63.4KraisedMay 2016 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joseph PayneDirector
- Allen GannettExecutive Officer, Director
- Chuck GhoorahDirector
- Harry WellerDirector
- Sean GlassDirector
- Offering amount
- $63.4K
- Amount sold
- $63.4K
- First sale
- May 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$7.4MraisedDec 2014 · 8 investors · Other TechnologyRule 506(b)
▶$7.4MraisedDec 2014 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sean GlassDirector
- Joseph PayneDirector
- Allen GannettExecutive Officer, Director
- Harry WellerDirector
- Chuck GhoorahDirector
- Offering amount
- $9M
- Amount sold
- $7.4M
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$6.1MraisedFeb 2014 · 5 investors · Other TechnologyRule 506(b)
▶$6.1MraisedFeb 2014 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joseph PayneDirector
- Sean P. GlassDirector
- Allen GannettExecutive Officer, Director
- Harry WellerDirector
- Offering amount
- $6.5M
- Amount sold
- $6.1M
- First sale
- Jan 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does TrackMaven do?
- TrackMaven, a Skyword company, provides a marketing analytics platform that connects and measures performance across channels such as social media, ads, website analytics, content, SEO, and competitive intelligence. It serves marketing teams and brands seeking to demonstrate marketing ROI and justify spend.
- Who founded TrackMaven?
- TrackMaven was founded by Allen Gannett in 2012.
- Who are TrackMaven's investors?
- TrackMaven's investors include New Enterprise Associates (NEA), Bowery Capital.
- How much funding has TrackMaven raised?
- TrackMaven has disclosed $13.6M raised across 3 rounds.
- Where is TrackMaven headquartered?
- TrackMaven is headquartered in Washington, US.