/Companies

TrackMaven

Washington, US · Founded 2012 · Delaware corporation · 6 employees on LinkedIn · 2 known investors

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TrackMaven, a Skyword company, provides a marketing analytics platform that connects and measures performance across channels such as social media, ads, website analytics, content, SEO, and competitive intelligence. It serves marketing teams and brands seeking to demonstrate marketing ROI and justify spend.

Founders & leadership

TrackMaven was founded in 2012 by Allen Gannett.

AGAllen Gannett
Allen GannettFounder and CEO2012–2018Allen Gannett founded TrackMaven, a marketing analytics platform that merged with Skyword in 2018. He is also an investor and author of The Creative Curve, a book on idea development.30 Under 30 2016

Board

HW
Harry WellerBoard directorGeneral Partner at New Enterprise Associates
JP
Joseph PayneBoard director
CG
Chuck GhoorahBoard director
SG
Sean GlassBoard director

Investors · 2

Reported raises · per SEC filings

Form D private placements

$13.6M disclosed across 3 rounds · 2014–2016

▶$63.4KraisedMay 2016 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph PayneDirector
  • Allen GannettExecutive Officer, Director
  • Chuck GhoorahDirector
  • Harry WellerDirector
  • Sean GlassDirector
Offering amount
$63.4K
Amount sold
$63.4K
First sale
May 2016
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.4MraisedDec 2014 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Sean GlassDirector
  • Joseph PayneDirector
  • Allen GannettExecutive Officer, Director
  • Harry WellerDirector
  • Chuck GhoorahDirector
Offering amount
$9M
Amount sold
$7.4M
First sale
Nov 2014
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.1MraisedFeb 2014 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph PayneDirector
  • Sean P. GlassDirector
  • Allen GannettExecutive Officer, Director
  • Harry WellerDirector
Offering amount
$6.5M
Amount sold
$6.1M
First sale
Jan 2014
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through TrackMaven went on to found or lead other companies.

Frequently asked questions

What does TrackMaven do?
TrackMaven, a Skyword company, provides a marketing analytics platform that connects and measures performance across channels such as social media, ads, website analytics, content, SEO, and competitive intelligence. It serves marketing teams and brands seeking to demonstrate marketing ROI and justify spend.
Who founded TrackMaven?
TrackMaven was founded by Allen Gannett in 2012.
Who are TrackMaven's investors?
TrackMaven's investors include New Enterprise Associates (NEA), Bowery Capital.
How much funding has TrackMaven raised?
TrackMaven has disclosed $13.6M raised across 3 rounds.
Where is TrackMaven headquartered?
TrackMaven is headquartered in Washington, US.