track.tennis

Track Tennis operates a cloud video platform that automates live streaming, recording and delivery of match footage for sports facilities and events. The system integrates with a club's court reservation or tournament management software so that players receive their match videos, highlights and replays automatically by text, messenger, email or a personal dashboard, without installing an app or scanning QR codes. The platform is described as camera-agnostic, supporting IP cameras, Raspberry Pi devices, action cameras, drones, phones and tablets, and connecting either existing installed cameras or newly supplied hardware.

Alongside streaming, the product set covers broadcasting, analytics, monetization and integration tooling, including viewership and brand-engagement reporting intended to measure a facility's digital reach. A white-label option lets operators deploy the service as their own branded video platform. The company also publishes a consumer iOS application under the name track.tennis, offering HD recording on equipped courts, on-demand clips with a ball tracer for line calling, instant replay, 2x slow motion, cloud storage and experimental per-match statistics such as first- and second-serve accuracy, double faults, unforced errors, winners and points won or lost.

Business model

Subscription software sold to facilities, with optional hardware. Club pricing starts at $50 per camera per month covering unlimited streaming, unlimited storage, a white-label branded platform and integration support; schools and colleges are offered flat pricing regardless of the number of courts and devices. A recommended racquet-sports hardware package is sold at $500 per court including shipping. The platform also advertises monetization tooling for streamed events. The consumer iOS app is listed as free.

Recurring per-camera or flat-rate subscription fees from facilities, plus one-time hardware package sales and event monetization features.

Traction

The company site reports more than 1,500 cameras installed, over 40,000 users and more than 8,000 events streamed. The iOS app holds a 3.7 rating from six ratings on the U.S. App Store.

Latest developments

The most recent published version of the track.tennis iOS app, 1.8.0, was released in June 2020, adding 2x playback speed, adjustable ball-tracer clip duration and a revised scoring dialog. The company also publishes a second app, Track Camera, for streaming matches.