Fundraising FoxTracera
5 known investors
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Tracera is a sustainability data platform that collects emissions data directly from bills, meters and invoices across sites, languages and formats, then prepares it for audit and assurance. It was built first for manufacturers with operational emissions in plants, fleets and meters, and serves companies whose emissions live in operations such as factories, buildings, stores, job sites and offices.
Also known as ESG Flo
Founders & leadership
Investors · 5
How we know: Foundry's portfolio page · aitech365.com · Not right? Tell us
How we know: Rho Ventures's portfolio page · Not right? Tell us
How we know: Tola Capital's portfolio page · funding news · aitech365.com · the VCSheet dataset · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$12M disclosed across 1 round · 2025
- $12MSeries AApr 2025 · 4 sources
Foundry (lead), Contour Venture Partners, Rho Ignition, Tola Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Tracera, formerly known as ESG Flo, operates an AI-powered platform that automates the collection, verification and auditing of sustainability data, with the stated aim of bringing that data to finance-grade standards of accuracy and traceability. The product consolidates emissions and other environmental, social and governance (ESG) data into a single system so that companies can prepare for audits, meet reporting obligations and track progress against targets.
The platform is organized around three functions described on the company's site: automated data collection across a company's value chain with AI support; compliance, including generation of audit-ready reports for multiple disclosure frameworks, reuse of data across frameworks and team collaboration; and analysis, using dashboards for decision-making, target-setting and decarbonization tracking. Marketed capabilities include support for both standard and custom reporting frameworks, enterprise integrations, unlimited users and permissions, data governance controls, a cloud-based architecture, and GDPR and SOC 2 Type II compliance.
Business model
Tracera sells a cloud-based enterprise software platform for sustainability and ESG data management, positioned around enterprise-grade operations with features such as unlimited users and permissions, enterprise integrations and data governance controls.
Traction
Published customer references include Putzmeister, described as becoming audit-ready across more than 30 global locations, SPS Global, cited as cutting ESG data collection time by 92%, and Sauder Woodworking, cited as transforming ESG reporting over 10 months.
Latest developments
In April 2025 the company announced a $12 million Series A round led by Foundry, with participation from Rho Ignition, Tola Capital and Contour Venture Partners, bringing total capital raised to $17.25 million.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Tracera positions itself in the sustainability and ESG data management software market, emphasizing finance-grade accuracy and traceability of sustainability data and audit-ready reporting across disclosure frameworks.
Technology
AI-supported automation of sustainability data collection, verification and auditing, delivered as a fully cloud-based, scalable platform with enterprise integrations, advanced data governance controls, and GDPR and SOC 2 Type II compliance.
Go-to-market
Enterprise sustainability, ESG, compliance and product-safety functions; customer testimonials cite roles such as Senior Director of Sustainability & HSE, Director of Product Safety and Compliance, ESG Director and Global Sustainability Senior Manager, and case studies reference Sauder Woodworking, Putzmeister and SPS Global.
Geography
Headquartered in New York, NY, with customer deployments described as spanning global locations, including one customer operating across more than 30 sites worldwide.
History
The company was founded in 2023 and is based in New York. It previously operated under the name ESG Flo and subsequently rebranded to Tracera. By April 2025 it had raised $17.25 million in total since launch, including a $12 million Series A announced that month.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 10
Companies working in the same space as Tracera.
Timeline · 2
launches, deals, and filingsTracera announced a $12 million Series A round led by Foundry with participation from Rho Ignition, Tola Capital and Contour Venture Partners, bringing total raised since its 2023 launch to $17.25 million.
$12M source ↗
The company, formerly named ESG Flo, was reported as operating under the name Tracera.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- New York, NYtracera.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tracera do?
- Tracera is an AI-powered platform for collecting, verifying and auditing corporate sustainability and emissions data.
- Who founded Tracera?
- Tracera was founded by Patrick Obeid.
- Who are Tracera's investors?
- Tracera's investors include Foundry, Rho Ventures, Tola Capital, Contour Venture Partners.
- How much funding has Tracera raised?
- Tracera has disclosed $12M raised across 1 round.