TPS Engage

Market position

Positions itself as a performance-oriented alternative to traditional out-of-home buying, framing billboards as a measurable channel with reported outcomes such as sales uplift, cost per acquisition, brand recall and web traffic rather than impressions alone. The company described its earlier ambition as being to outdoor advertising what Facebook is to online advertising.

Hourly buying rather than monthly cycles, direct access to inventory without preferred-partner gatekeeping, per-location creative customization, automated contextual creative swaps, transparent line-item pricing and one-page media plans that surface the signal justifying each screen selection, plus an agentic AI planner that books rather than only advises.

Technology

The platform combines a map-based screen-selection interface with Blinky, an agentic AI media planner that reasons over millions of screens plus live signals including traffic, weather, footfall and events, builds hour-by-hour plans, writes them into the advertiser's account and re-plans automatically. It also supports contextual creative-swap rules triggered by real-world conditions and AI pre-checking of creative alongside human review. Measurement covers plays, impressions, foot-traffic lift and web lift.

Go-to-market

Self-serve, product-led distribution: users open a free account and plan campaigns directly, with the company explicitly positioning against sales calls, rate-card negotiation and agency intermediation. Published case-study metrics from brand campaigns are used as proof points.

Advertisers of varied size, from small local businesses such as single-location retailers, gyms, coffee shops and pop-ups to large brands. The site cites campaigns for Pepsi, Adore Me, Bitdefender, Intimissimi and UiPath; earlier coverage of TPS Engage lists clients including Coca-Cola, Samsung, Uber Eats, Deutsche Telekom, Foodpanda and P&G.

Geography

The platform advertises coverage of more than 3 million screens across 50+ countries, with city and airport inventory pages including London, Paris and Berlin, and campaign references in New York (Times Square), Miami, Los Angeles, Dubai, Seoul, Austin and San Francisco. Coverage of the company under the TPS Engage name cites offices in New York, Dubai, Bucharest and Seoul.

History

The company began with two screens in Bucharest in 2018 and grew into a cross-border DOOH buying platform. It was accepted into the first cohort of the Techstars Dubai Accelerator, whose program ran from 21 January 2018 to a Demo Day on 18 April 2018, alongside nine other startups. In July 2022 the Romanian DOOH ad-tech startup TPS Engage rebranded to Blindspot and was reported to be seeking a new funding round without venture-capital backing. Separate coverage of CEO Bogdan Savonea gives a 2012 founding date for TPS Engage and cites more than 100,000 digital displays worldwide.

Risks & controversies

Sources give conflicting founding dates for the company (2012 in one profile versus a 2018 start with two screens in Bucharest reported by the co-founder) and markedly different inventory figures over time (over 500,000 screens in almost 50 countries in 2022, more than 100,000 digital displays in another profile, and more than 3 million screens in over 50 countries on the current site). As of July 2022 the company was reported to be pursuing funding without venture-capital backing.