Toolio

Toolio is a cloud-based merchandising and inventory planning platform for retailers. The product connects top-down financial plans (open-to-buy, merchandise financial planning) with bottom-up assortment and item planning and in-season execution, and includes an allocation module for distributing and replenishing inventory across store networks. Purchase orders, transfers and replenishment decisions can be approved in the platform and exported to a retailer's ERP.

The platform applies AI to demand forecasting and scenario planning, adjusting for out-of-stocks, promotions, holiday shifts and anomalies, and forecasting at SKU level across hundreds or thousands of doors. Toolio describes "tournament forecasting" — testing multiple models and selecting the most accurate — alongside explainable forecast drivers such as seasonality, promotions and product rankings, workflow automation, exception-based automated insights, a chatbot for weekly recaps and ad hoc questions, customizable retail dashboards and reports, commenting/notification collaboration features and granular read/write access controls.

Toolio integrates with retailers' existing systems, including ERPs such as NetSuite and SAP, data warehouses such as BigQuery, Snowflake and Redshift, and POS and wholesale order management systems, to maintain a single real-time source of truth across merchandising and finance teams. The company also lists an MCP server among its platform components.

Founding story

Co-founders Eytan Daniyalzade and Berk Atikoglu are serial entrepreneurs who worked together for nearly a decade. Their previous company, the fashion app Stylr, grew to hundreds of thousands of users and was acquired by Walmart Labs in 2014. During roughly five years at Walmart they led teams that delivered Sam's Club Scan & Go and Walmart Pay, and observed that merchandising and planning processes were spreadsheet-driven even at that scale and lagged the technology built for consumers and other retail disciplines. They left Walmart in 2019 to build a modern, cloud-based merchandising platform.

Business model

B2B subscription software (SaaS) sold to retail organizations, with implementation typically completed and a first planning cycle run within a few months, positioned as not requiring outside consultants.

Subscription-based enterprise software; the company publishes a pricing page and an ROI calculator, and also operates a referral partner program.

Traction

By October 2021 Toolio reported roughly 20% month-over-month growth in revenue and similar customer growth, had managed over $1 billion in inventory for retailers, and counted Chubbies, Mack Weldon and Rothy's among its customers. Published customer outcomes include AKA Brands reporting a 50-75% SKU count reduction with expected $5M in cost savings and efficiency gains, Hunter Bell reporting a 50% inventory reduction and 50% time savings on planning, and Weezie reporting 40% efficiency gains, a 4% inventory cost reduction and 8x return on investment. Toolio markets aggregate results of 2-3% margin improvement, 5-10% increased in-stock rate, 35% time savings and 10x return on investment.

Latest developments

The platform now features Toolio AI, including tournament forecasting, automated insights and a chatbot, plus an MCP server, and integrations spanning NetSuite, SAP, BigQuery, Snowflake, Redshift, POS and wholesale order management. Secondary-market signals list Boston Proper, LLC (November 2025) and Iubenda (July 2025) as added customers, and the company has published a joint "Ready x Toolio" perspective on retail planning.