Tile
San Mateo, US · Founded 2012 · 8 known investors
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Tile by Life360 offers location-tracking products and apps that let people find their belongings and share the location of family members, pets, and Bluetooth trackers. It serves consumers and families with features like driving summaries, crash detection, place alerts, and location history across free and paid membership tiers.
Also known as thetileapp.com · Tile by Life360
Founders & leadership
Tile was founded in 2012 by Mike Farley.
Board
Investors · 8
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$89.5M disclosed across 3 of 4 rounds · 2016–2021
▶$46.5MraisedOct 2019 · 9 investors · Other TechnologyRule 506(b)
- KIRSTEN DARUExecutive Officer
- MICHAEL FARLEYDirector
- JEFF RICHARDSDirector
- BYRON DEETERDirector
- MATT ZELESKODirector
- JACK LAZARDirector
- "CHARLES ""CJ""" PROBERExecutive Officer, Director
- LAURA ORVIDASDirector
- ANDREW KOWALDirector
- Offering amount
- $46.5M
- Amount sold
- $46.5M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$25MraisedMay 2017 · 8 investors · Other TechnologyRule 506(b)
- MICHAEL FARLEYExecutive Officer, Director
- BYRON DEETERDirector
- DAVID COOPERExecutive Officer
- JEFF RICHARDSDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$18MraisedJun 2016 · 7 investors · Other TechnologyRule 506(b)
- MICHAEL FARLEYExecutive Officer, Director
- JEFF RICHARDSDirector
- BYRON DEETERDirector
- Offering amount
- $18M
- Amount sold
- $18M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Tile is a consumer location-tracking business operating under Life360. Its offering combines Bluetooth tracking devices for personal belongings with a mobile app used to share the location of family members and to locate tagged items. The thetileapp.com domain presents Life360's family safety app alongside a store for trackers.
The Life360 app experience centers on creating an account, forming a "Circle" of family members or friends who share their location, and saving frequently visited places so members are notified about arrivals and departures. Additional features described include driving safety alerts, checking in with contacts, and viewing the locations of multiple people and tagged items in one place.
Business model
Consumer offering that pairs hardware Bluetooth trackers, sold through an online shop, with a mobile location-sharing and safety app.
Traction
Company materials state the app is used by 100 million people, with user reviews cited from app store listings including the Mexican App Store.
▸Full profile — market position, technology, go-to-market
Market position
Positioned as a family safety and location-sharing app with a stated user base of 100 million people.
Technology
Bluetooth-based tracking devices linked to a mobile application that surfaces real-time locations of people and tagged belongings, place-based arrival and departure notifications, and driving safety alerts.
Go-to-market
Direct-to-consumer distribution via app store downloads of the mobile app and an online shop for trackers, supported by user reviews and word of mouth.
Families and individuals, including parents monitoring children, households with elderly members, and people travelling alone who want a contact to know their location.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Tilethetileapp.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tile do?
- Tile, part of Life360, provides Bluetooth trackers and a location-sharing app for finding belongings and family members.
- Who founded Tile?
- Tile was founded by Mike Farley in 2012.
- Who are Tile's investors?
- Tile's investors include Bessemer Venture Partners, Tandem Capital, Velvet Sea Ventures, GGV Capital, Khosla Ventures, Rothenberg Ventures, Slow Ventures.
- How much funding has Tile raised?
- Tile has disclosed $89.5M raised across 3 of its 4 known rounds.
- Where is Tile headquartered?
- Tile is headquartered in San Mateo, US.