THYIM

THYIM Inc., short for "They Help You In Minutes," operates a marketplace app that matches people needing short-notice help with nearby "Helpers" who can perform indoor, outdoor and roadside tasks. Listed tasks include gas delivery, tire changes, trash removal, dish washing, yard work, moving heavy furniture, pet services such as washing a dog, cleaning up after pets, and spider removal. The platform's core promise is arrival within 15 minutes, or notification of the soonest available time, and it is positioned for situations where a user cannot or does not want to ask a friend or family member. Users can also dispatch a Helper to a friend's or relative's address.

The product consists of two linked applications, described as the PINS (Persons In Need of Services) and Helpers mobile and web apps, matching requesters and providers within a 15-minute radius. The company states that no account is required to request help, and that there is no quoting or appointment process. Helpers are background-checked and rated. The company is categorized as an internet marketplace platform and describes itself as "The Amazon of Everyday Services."

THYIM is headquartered at 3003 E Michigan Ave, #1127, Lansing, Michigan, and reported a headcount in the 1-10 range, with a small team spanning entry-level, vice president and C-suite roles. Andrew Drach is listed as Chief Technology Officer.

Founding story

Founder and president R.M. Easterly developed the concept after being stranded waiting for roadside assistance on a Michigan highway — described in one account as five hours on Interstate 96 in Novi, and in another as four hours on a freezing Michigan highway. A later conversation with a 92-year-old woman who was left waiting so long that she had an accident reinforced the idea. Easterly then spent roughly five years researching the space, working as both a customer and a gig worker across major marketplace and roadside-assistance companies and running surveys, focus groups and online questionnaires, before building the platform. The company was founded in 2023 and moved from idea to app launch in about nine months.

Business model

THYIM runs a two-sided gig marketplace: individuals request small tasks through an app and independent helpers accept and perform them. The company emphasizes affordable prices for requesters and states that helpers receive the largest percentage of any gig job, with no appointments or quotes required and background checks and ratings applied to helpers.

Revenue is generated through the marketplace app, which intermediates paid service transactions between requesters and helpers; the company states helpers retain a large share of the fee.

Traction

The app launched in February 2024 and is available on both Apple and Google app stores. Service coverage has grown to five listed metro areas across two states. The founder has said demand for services currently exceeds the supply of helpers. One company data profile lists annual revenue of $684,440 and revenue per employee of $86,000; the same profile states the company has not raised funding.

Latest developments

THYIM's listed service areas span Lansing, Saginaw and Detroit, Michigan, plus Tulsa and Oklahoma City, Oklahoma. The company is listed on the Techstars job board with a company stage of "Other" and no open roles posted.