ThisFish
Techstars '18Vancouver, CA Β· Founded 2017 Β· 20 employees on LinkedIn Β· 6 known investors
ThisFish provides seafood traceability software and AI tools to reduce costs, improve supply chain control, and enhance compliance for fishing and aquaculture operations. The platform aims to increase the social, environmental, and financial sustainability of the global seafood industry.
Also known as this.fish Β· ThisFish Inc.
Investors Β· 6
Also in the syndicate Β· 3
Company profile
researched Aug 2026ThisFish Inc. is a Vancouver, British Columbia-based software company serving the seafood industry. Its core product, Tally, is a digital platform that allows fish and shellfish processors to record traceability, production and quality-control data in real time on the factory floor using tablets and IoT devices, replacing paper records. The platform covers workflows including port unloading, production, quality control, compliance and traceability, inventory and warehouses, cold chain monitoring, lab testing, sales orders, cost accounting and asset management, with notifications by SMS and email and live dashboards.
The product family includes Tally (data collection, notifications, integrations, inventory, interoperability, traceability and data validation), TallyBI for dashboards and reporting, and TallyHub for IoT and hardware connectivity. Add-on modules are TallyBot for predictive analytics and automation using machine-learning algorithms, TallyVision for automated visual inspection using computer vision, TallyTag for temperature-sensor-based cold chain monitoring, and TallyTrace, a consumer-facing tracing app for supply chain transparency.
The company positions itself as a global leader in seafood traceability software and artificial intelligence, with a stated mission of improving profitability and sustainability in seafood supply chains through digitization, traceability and innovation, including social, environmental and financial sustainability outcomes.
Founding story
ThisFish originated in work by Ecotrust Canada. In 2008, fishermen from Ucluelet on Vancouver Island approached Ecotrust Canada to build technology allowing them to trace their fish and connect with consumers. In 2010, Ecotrust launched an online Trace platform allowing consumers to trace seafood back to the harvester; it expanded from British Columbia to Atlantic Canada's lobster fishery and was piloted in Europe, in Brazil with Conservation International, in Chile with the Walton Foundation, and in Indonesia and Vietnam with the Indonesian non-profit MDPI and Wageningen University. That work showed that most supply chain data sat on paper and that processing plants were the critical data bottleneck, prompting a pivot toward factory digitization. CEO and co-founder Eric Enno Tamm, born in Tofino and raised in a fishing family in Ucluelet, describes the company as a spin-out of Ecotrust Canada in 2017.
Business model
ThisFish sells software to seafood processors and producers, comprising the Tally platform plus business intelligence, IoT connectivity and add-on modules (AI, computer vision, cold chain sensors, consumer tracing). Its website invites prospective customers to request a demo. A Gust company profile lists the company at $500K in trailing-twelve-month revenue, reported in Canadian dollars.
Software sold to seafood processing companies, with core platform modules and paid-style add-ons (TallyBot, TallyVision, TallyTag, TallyTrace) layered on the Tally platform; the company reported $500K in trailing-twelve-month revenue on its Gust profile.
Traction
The Gust profile lists $500K in trailing-twelve-month revenue (CAD) and 10 employees. Published case studies describe deployments at Orca Specialty Foods Ltd. for real-time production costing, National Fisher's Co-op Belize for electronic traceability and catch reporting, Tuna Paradise Co, Ltd. for inventory automation and production data, and MMP International Co, Ltd., a Thai tuna cannery, for production lot, yield and process-control tracking. World Wise Foods (UK) reports reduced time to complete a full product trace.
Latest developments
As of the company's current website, the product line spans Tally, TallyBI, TallyHub and add-ons TallyBot, TallyVision, TallyTag and TallyTrace, with TallyVision (computer vision for automated visual inspection) highlighted by a customer as generating an unprecedented volume of quality data. Ten workflow areas are offered, including cost accounting, lab testing, sales orders and asset management.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company describes itself as a global leader in seafood traceability software and artificial intelligence and as an industry leader recognized through multiple awards. It was the only seafood-focused finalist among 90 companies in the 2020 THRIVE Canada Challenge, a field otherwise dominated by terrestrial agriculture, and its CEO advises the Global Center for Food Traceability and the U.S. government on traceability, per the company's Gust profile.
Management states it is investing in customer support and artificial intelligence as differentiators in what it views as an increasingly commoditized technology market, and points to Tally's coverage of factory-floor workflows (production, QC, inventory, costing, compliance) rather than traceability alone. The CEO cites a self-constructed 'Fish n' Chips Index' showing the relative cost of fish rising about 60 percent since 1990 while the relative cost of technology declined about 40 percent, arguing for rising seafood-sector technology demand.
Technology
Cloud/mobile workflow software used on tablets on the factory floor, with automated data collection from connected devices and IoT hardware integrations via TallyHub, live dashboards and reporting via TallyBI, and SMS/email alerting. AI components include TallyBot, described as an AI-enabled digital helper running predictive analytics with machine-learning algorithms, and TallyVision, a computer vision module for automated visual inspection. TallyTag uses temperature sensors for cold chain monitoring and TallyTrace provides consumer-facing product tracing.
Go-to-market
Direct sales supported by website demo requests, published customer case studies and testimonials, product videos, and a quarterly 'Catch-Up' newsletter. Participation in startup competitions and accelerators (Fish 2.0, Techstars Sustainability, THRIVE Canada Challenge, Foodbytes) has provided investor and sector introductions, including calls with venture investors outside the traditional seafood sector.
Seafood processors and manufacturers, fish canneries, fishing cooperatives and aquaculture supply chain operators. Named customers and referenced users include Orca Specialty Foods Ltd. (Canada), the Belize National Fishermen Cooperative / National Fisher's Co-op Belize, Tuna Paradise Co Ltd., MMP International Co Ltd. (a Thai tuna cannery) and World Wise Foods (UK).
Geography
Headquartered in Vancouver, British Columbia, Canada, and founded in British Columbia. The team is globally distributed and multicultural, with staff based in Lima, Peru and Bangkok, Thailand. Customers and deployments referenced span Canada, Belize, Thailand and the United Kingdom, and earlier platform pilots covered Europe, Brazil, Chile, Indonesia and Vietnam.
History
In 2015, Ecotrust Canada partnered with MDPI and Wageningen University to build an MVP, an alpha nicknamed Tally-O, piloted in two processing plants in Indonesia's Maluku Islands. Ecotrust Canada developed the beta version of Tally in 2017 and launched ThisFish as a social enterprise; the Gust profile gives a founding date of June 2017 and a C-corp incorporation type. ThisFish Inc. won the Fish 2.0 global start-up competition in 2017 and was accepted into Techstars Sustainability in Denver in 2018, co-sponsored by The Nature Conservancy, raising an early seed round from impact, angel and institutional investors in Canada and the United States as part of the program. Subsequent recognition included selection among BC's top 10 start-ups by New Ventures BC, top 15 foodtech start-ups in Rabobank's Foodbytes competition, top agri-food startups by Ready To Rocket, and winning the 2020 THRIVE Canada Challenge sponsored by SVG Ventures against 90 other companies. In May 2021 the company was named one of ten finalists in the BC Aquaculture Awards.
Risks & controversies
Company leadership notes it competes for talent without the compensation resources of large technology firms and that declining technology development costs are commoditizing the software market, requiring differentiation through services and AI. The CEO also describes himself as a first-time, non-engineer founder relying heavily on external advisors.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 3
by search overlap
Companies competing with ThisFish for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 9
launches, deals, and filingsThisFish became one of ten finalists in the BC Aquaculture Awards, including a people's choice category.
Since its launch ThisFish Inc. has been named one of BC's top 10 start-ups by New Ventures BC, one of the top 15 foodtech start-ups in Rabobank's Foodbytes competition, and among the top agri-food startups by Ready To Rocket.
ThisFish Inc. won the THRIVE Canada Challenge sponsored by SVG Ventures, beating 90 other companies; it was the only seafood-focused finalist.
As part of Techstars, ThisFish Inc. raised an early seed round of capital from impact, angel and institutional investors in Canada and the United States. No amount disclosed.
ThisFish Inc. joined Techstars Sustainability, a Denver-based accelerator co-sponsored by The Nature Conservancy.
Ecotrust Canada developed the beta version of Tally in 2017 and fully launched ThisFish as a social enterprise, spinning out of the Vancouver-based environmental group Ecotrust Canada.
Ecotrust Canada partnered with MDPI and Wageningen University to develop an MVP that became ThisFish's Tally traceability and workflow software; the alpha, nicknamed Tally-O, was piloted in two processing plants in the Maluku Islands, Indonesia.
Ecotrust launched an online Trace platform enabling consumers to trace seafood back to the harvester; it expanded from British Columbia to Atlantic Canada's lobster industry and was piloted in Europe, Brazil (with Conservation International), Chile (with the Walton Foundation), and Indonesia and Vietnam (with MDPI and Wageningen University).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- ThisFishthis.fish Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ThisFish do?
- ThisFish builds Tally, workflow, traceability and AI software that lets seafood processors digitize factory-floor data in real time.
- Who are ThisFish's investors?
- ThisFish's investors include SFU VentureLabs, Techstars, WUTIF Capital.
- Where is ThisFish headquartered?
- ThisFish is headquartered in Vancouver, CA.