Thirdwave

Thirdwave Labs, which operates under the TapSocial brand at thirdwavelabs.com, positions itself as a performance marketing and growth agency for brands and founders. Its stated scope spans five linked disciplines: strategy, creative, media buying, measurement, and automation, described as a system in which every campaign, creative asset and unit of spend is tied back to revenue rather than run as isolated channel activity. The company frames the customer problem as budget deployed on assumptions, creative that does not convert, weak links between spend and revenue, and constant advertising-platform change.

Delivery follows a three-stage process the company calls Design, Build and Grow: mapping the ideal customer profile and lead value to set strategy on unit economics; launching cross-platform campaigns with creative and tracking in place at launch; then optimizing, scaling what performs and cutting what does not. The site states the team works across every major advertising platform and cites experience credentials including ex-Facebook background, startup operating experience, an AI-first and data-driven approach, billions in ad spend managed, 20+ years of experience, and patented targeting technology. Matt Lorenzen is identified as founder [0][1][5].

An external executive-profile listing associates the thirdwavelabs.com domain with a company called Thirdwave described as a blockchain discovery engine for understanding, finding and retaining customers, listing Matt Lorenzen as Founder and CEO, Peter Jonas as Chairman and Founder, Ray Kearin as Chief Growth Officer and Ali Korngut as Head of Business Operations, with a Coatesville, Pennsylvania location, a 1-50 employee band, and backing named as Framework Ventures, Animoca Brands, Play Ventures, Shima Capital, Hustle Fund and Oceans Ventures [3].