Thetrive
Seoul, KR · 3 known investors
The Trive operates an online marketplace for buying and selling used luxury and premium vehicles such as Porsche, Bentley, Mercedes-Benz, BMW, and Land Rover. The platform lists individual cars with details like model year, mileage, and price, serving car buyers in South Korea.
Also known as (주) 더트라이브 · The Trive · the trive Inc.
Founders & leadership
Investors · 3
Company profile
researched Aug 2026The Trive ((주) 더트라이브) runs a Korean-language web platform for premium imported vehicle subscriptions. Users browse available cars and select a subscription term from options of 1 month, 6 months or 24 months, with monthly prices displayed per vehicle in Korean won.
The listed inventory spans ultra-luxury and premium marques alongside mainstream models, including Bentley (Flying Spur, Bentayga, Continental GT), Rolls-Royce (Wraith, Spectre, Ghost second generation, Cullinan), Porsche (911 Carrera 4S, Macan GTS), Lamborghini Urus SE, Aston Martin Vantage Coupe, Mercedes-Benz (E250, E200 Avantgarde, Sprinter camping car), Volkswagen Golf, MINI Cooper, and Korean models such as the Hyundai Santa Fe and Kia K8 Hybrid. Each listing shows model year, mileage and the monthly subscription price, which ranges from roughly 750,000 won for a 2019 MINI 3-door hatch to about 24.9 million won for a 2025 Rolls-Royce Cullinan.
Business model
The company lists individual vehicles for subscription on its own website, with customers selecting a car and a contract length of 1, 6 or 24 months at a stated monthly price.
Monthly subscription fees charged per vehicle, varying by model, year and mileage.
▸Full profile — go-to-market, geography
Go-to-market
Direct-to-consumer through its own Korean-language website, where vehicles can be searched and browsed by subscription term.
Consumers in South Korea seeking access to premium imported and luxury vehicles without outright purchase, as well as buyers of more mainstream used models.
Geography
Operates from Seoul, South Korea, with a registered address at 1F Yunbo Building, 12 Yeoksam-ro 17-gil, Gangnam-gu, Seoul; the site is presented in Korean.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 3
primary sources listed
- Thetrivethetrive.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Thetrive do?
- Korean platform offering subscription access to premium imported and luxury vehicles, operated by The Trive Inc. in Seoul.
- Who are Thetrive's investors?
- Thetrive's investors include AI Angel Club, Ascendo Ventures, Hashed.
- Where is Thetrive headquartered?
- Thetrive is headquartered in Seoul, KR.