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THEO Growth

Ventspils, LV · 4 known investors

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THEO is a competitive brand positioning intelligence platform that delivers structured positioning briefs for brand strategists, covering competitor landscape mapping, positioning territories, visual identity analysis, and white space opportunities. It serves brand strategy professionals who need evidence-backed competitive positioning research.

Founders & leadership

GCGuntis Coders
Guntis CodersStrategy & Methodology; second-time founderPreviously led Accenture Baltics' Kurzeme region and served as Program Director and later Strategic Advisor at Business Academy. He co-founded and ran Walmoo from 2013 to 2020, headed the Ventspils Business Incubator at the Investment and Development Agency of Latvia, advised BASAFUL's board, and has consulted independently on customer discovery and market intelligence since 2017.
ME
Martins ErmanisProduct & Operations
VKVigo Krumins
Vigo KruminsTechnologyVigo Krumins is founder of Nordeo, which designs and installs home networks, smart home systems, and security infrastructure in Latvia with local-first architecture and ongoing support. Previously, he worked as a lead developer at an AI company.

Investors · 4

Also in the syndicate · 2

Bad Ideas FundleadtheIntelligent VC

Funding

SEC filings, press & company announcements
  • Undisclosed amountpre-seedSep 2025

    Bad Ideas Fund (lead), FIRSTPICK, theIntelligent VC

    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

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Frequently asked questions

What does THEO Growth do?
THEO is a competitive brand positioning intelligence platform that delivers structured positioning briefs for brand strategists, covering competitor landscape mapping, positioning territories, visual identity analysis, and white space opportunities. It serves brand strategy professionals who need evidence-backed competitive positioning research.
Who founded THEO Growth?
THEO Growth was founded by Guntis Coders, Martins Ermanis, Vigo Krumins.
Who are THEO Growth's investors?
THEO Growth's investors include BADideas.fund, Firstpick.
Where is THEO Growth headquartered?
THEO Growth is headquartered in Ventspils, LV.