Theanna

Theanna is a subscription software and community platform for women founders building technology companies, combining an AI-driven guidance system, peer community and business analytics. Its core product, Build Mode\u2122, is described as an agentic operating system that generates a personalized milestone map from an onboarding questionnaire covering business model, industry, revenue stage, funding status, team size and goals, then sequences stage-appropriate tasks. The published framework spans 41 milestones across four stages \u2014 Idea (pre-revenue foundation), Launch ($0 to $10K MRR), Grow ($10K to $83K MRR) and Scale ($83K+ MRR) \u2014 with more than 600 validated tasks and success criteria, and differentiates paths by business model (for example SaaS versus e-commerce versus consulting) and by solo-founder versus team resourcing.\n\nThe platform is organized around several modules in addition to Milestones. Technology lets founders connect their stack (for example GitHub, Linear, Claude Code, Cloudflare, Supabase, Stripe and an AI notetaker) and surfaces status and health of each component while feeding data back into Build Mode\u2122. Traction consolidates revenue and growth metrics \u2014 MRR, ARR, active paying customers, churn, customer lifetime value, average revenue per user and realized revenue \u2014 on a board with unlockable revenue milestones running from first customer to $1M ARR. Discovery converts customer call notes into recurring patterns, sentiment readings and follow-ups via a Signal Board. Connect provides a curated community of 300+ female founders across 27 industry-, stage- and goal-based channels, monthly office hours, expert sessions, virtual and in-person events, CEO retreats, book clubs, mini masterminds, and partner perks. Integrations include Stripe, Google Calendar and Google Drive, plus MCP access so the platform can be used from tools such as Claude and Cursor.\n\nAlongside the subscription product, Theanna operates The Theanna Accelerator, a six-week, $2,999, 0%-equity, no-application program aimed at non-technical women founders who have built a demo-ready product using no-code or AI-assisted coding but do not yet have paying customers. The program is described as done-with-you rather than advisory, with live expert sessions twice weekly, hands-on strategy and build support, and a cohort shipping to a shared deadline; the Fall 2026 cohort is listed for Sep 28 - Nov 5, 2026.

Founding story

Founder and CEO Nomiki Petrolla, based in Columbus, Ohio, describes more than 15 years in product leadership at startups and Fortune 500 companies, a role as Head of Product at an AI startup, and mentoring at Techstars. She states that she observed women founders struggling to access the networks and support available to male founders, and that while building tools has become more accessible, the knowledge required to build a business around a product remains concentrated in networks many women cannot reach. Theanna was created to address that gap.

Business model

Theanna sells access to its platform on a subscription basis rather than taking equity in member companies. The consumer-facing Connector tier is priced at $99 per month, with an annual option; a separately marketed Build Plan is listed at $690 per year against $1,188 billed monthly. An Enterprise tier with custom pricing is aimed at entrepreneurship programs and accelerators, adding an admin CMS, founder directory, direct messaging, custom feeds, global partner network access, founder analytics and reporting, an admin console and dedicated support. Theanna also runs a six-week accelerator sold as a one-time $2,999 fee at 0% equity. Members can change tiers or cancel at any time, and the company states it does not take equity.

Recurring subscription revenue from individual founder memberships ($99 per month for the Connector tier; a Build Plan listed at $690 per year versus $1,188 monthly-equivalent), custom-priced Enterprise contracts with entrepreneurship programs and accelerators, and one-time accelerator program fees of $2,999. The company states it takes 0% equity and allows cancellation at any time.

Traction

Public materials cite a community of more than 300 women founders, 27 industry and stage channels, 41 milestones and 600+ validated tasks in the framework, and 10+ live expert sessions per month. Named members highlighted on the site include Becca Wenning (AI and fashion tech), Erica Bolar (healthtech), Anna McMaster (femtech) and Aimen Khan (beauty and fashion tech), at stages described as enterprise ready, live with patients, traction with paying customers, and MVP shipped.

Latest developments

Company materials reference a Theanna 2.0 product iteration, MCP support allowing the platform to be used from AI tools such as Claude and Cursor, and a Fall 2026 accelerator cohort scheduled for Sep 28 - Nov 5, 2026.