The Variable
1 known investors
The Variable is a marketing agency that combines behavioral insights, brand strategy, creative, media buying, social/PR, and data analytics to align brand-building with performance for growth-focused brands. It serves smaller "underdog" brands competing against larger category leaders, and operates a proprietary media trading desk (Signal) and an AI production lab (Liminal Studios).
Founders & leadership
CW
Courtney WilliamsChief Growth Officer
MS
Megan StrebaVP, People Experience