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The PS Collective
Techstars '22Brooklyn, US · 1 known investors
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Online clothing platform that tailors customers' closets to their individual size, fit and style preferences.
Also known as PS Collective
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026The PS Collective is an online clothing platform that tailors customers' closets to their individual needs, covering size and fit as well as style and aesthetic preferences. It was founded in 2019 by Colette Johnson and Francesca Donadoni, who combined a business and marketing background with an engineering background.
The concept originated from the founders' own experiences with poorly fitting online apparel purchases: Johnson accumulated ill-fitting clothing while in college and observed at an internship at Nordstrom how well-fitting clothing affected customers' confidence, while Donadoni repeatedly received garments one or two sizes off. The platform uses an online questionnaire as the entry point for customers. The founders position the business around sustainability and inclusivity, noting that much of the fashion industry's behind-the-scenes process remains manual and arguing that standard sizing conventions, established decades ago for efficiency, should be reconsidered.
Founding story
Colette Johnson had accumulated ill-fitting online clothing purchases during college and, after an internship at Nordstrom where she observed the effect of well-fitting clothing on customers, sought a technical co-founder who shared the problem. She connected with Francesca Donadoni, an engineer who had experienced similar sizing mismatches and was looking for a business counterpart with a shared interest in the fashion industry, through CoFoundersLab. They founded The PS Collective in 2019.
Business model
The company operates an online platform through which customers complete a questionnaire and receive clothing selections tailored to their size, fit, style and aesthetic preferences, with stated plans to add more designers and more one-on-one interaction with customers.
Traction
As of May 2022 the company had been operating for roughly three years, with a live website and online sizing/style questionnaire; the founders described plans to expand by adding more designers and increasing one-on-one customer interaction.
▸Full profile — market position, go-to-market, geography, history
Market position
The company is an early-stage entrant in online apparel focused on size, fit and style matching, describing itself as small and frequently changing its approach.
The company focuses on more specific and accurate size and style matching than standard online retail, with stated pillars of sustainability and inclusivity and an intent to let customers choose what they want to wear rather than fit predefined sizing categories.
Go-to-market
Consumers, primarily women, who shop for clothing online and experience inaccurate sizing or fit.
Geography
The founders are split between New York, United States, and London, United Kingdom, with the company operating remotely across the two locations.
History
Colette Johnson and Francesca Donadoni met through the CoFoundersLab website and subsequently in person, and founded The PS Collective in 2019. Shortly after founding, Donadoni relocated from the United States to London while Johnson stayed in New York, making scheduling and remote coordination central to how the company operates; the two speak daily or weekly depending on need. Both founders held other roles alongside the company as of 2022, with Johnson working as a marketing consultant at NBC Universal and Donadoni working with a startup using computer vision. The founders credit mentors with helping them prioritize work and document company values early on. By May 2022 the company had been running for about three years.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsColette Johnson and Francesca Donadoni, who met via the CoFoundersLab platform, founded The PS Collective in 2019 to address clothing size and fit problems in online apparel shopping.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- The PS Collective on Fashion, Sustainability, and The Perfect Fit — The Avenue Magazine.theavenuemag.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does The PS Collective do?
- Online clothing platform that tailors customers' closets to their individual size, fit and style preferences.
- Who are The PS Collective's investors?
- The PS Collective's investors include Techstars.
- Where is The PS Collective headquartered?
- The PS Collective is headquartered in Brooklyn, US.