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The Playbook
Techstars '23Atlanta, US · 1 known investors
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The Playbook is a sports performance app and web-based dashboard that tracks stress, well-being, and resilience to quantify mental health status for athletic organizations. It serves NCAA, professional sports leagues, and Olympic programs seeking strategic mental health care and improved athlete performance.
Also known as Playbook Performance · The Playbook · The Sports Mental Health and Wellness Playbook
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026The Playbook is a mental health and performance technology platform serving athletes, staff, teams and organizations across the competitive sports ecosystem, from youth and collegiate athletics to professional careers. It combines individual programming with trackable metrics and evidence-based insights intended to support athlete safety and overall well-being, and describes its underlying methodology as patent-pending.
The product consists of an iOS app for individuals and a web-based dashboard for organizations. Athletes complete gamified "Core 3" assessments measuring stress, well-being and resilience, each adapted from published psychological instruments (Cohen's perceived stress work, Ryff's psychological well-being scale, and the Resilience Evaluation Scale), producing 0-100 scores with green, yellow and red color-coded flags. Scores roll up into a composite "Playbook Performance Score," and daily check-ins feed trend analysis over weekly, monthly and longer horizons. When an athlete falls into the "Red Zone," they are routed to tailored resources inside and outside the team while the assigned admin receives a HIPAA-compliant alert triggering a Red Zone Action Plan. The platform defines three roles: Athlete Users, Admin Users (licensed mental health or medical providers, athletic trainers or designated coaches, who manage team profiles and view team-wide and individual data) and Staff Users with view-only access. Assessments are described as validated for users aged 14-40 and each takes five minutes or less.
A related offering, the Sports Mental Health and Wellness Playbook, is presented by Mosley & Associates Consulting as a customizable, confidential program for sports organizations spanning amateur athletics through professional leagues and retirement, including resources for front-office staff, athletic staff and coaches, scheduled check-ins, additional trainings, aftercare and a la carte programming.
Business model
The Playbook operates a dual-track model: a free "Solo" version of the app for individual users on iOS, and an organizational offering sold to teams and leagues via scheduled demos that adds admin-only analytics and a web-based dashboard. The affiliated consulting program is offered as customizable plans priced and scoped to the needs of individual athletes, teams and organizations.
Traction
The company states it has worked with organizations and athletes since 2018 and lists league headquarters and uniformed service divisions among those it serves, including the NBA, WNBA, NCAA, NFL Players Association, NWSL and U.S. Air Force Special Ops. The consulting program is described as being implemented across a limited number of outlets nationally, with a pilot phase open to additional organizations.
Latest developments
The Playbook platform is publicly available, with a free Solo version on iOS for individuals and demo-based access for organizations. The company's product FAQ, documenting user roles, the Core 3 assessments and the Red Zone workflow, was updated June 9, 2025.
▸Full profile — market position, technology, go-to-market, geography
Market position
The Playbook positions itself as an award-winning, human-centered platform spanning the full athlete life cycle, and the affiliated consulting program describes its sports mental health methodology as the first of its kind and as a turnkey solution for organizations facing mental health mandates from national sports bodies.
Technology
The platform pairs an iOS consumer app with a web-based administrative dashboard. Its assessment engine adapts standardized, peer-reviewed psychological instruments for stress, psychological well-being and resilience into gamified surveys scored 0-100 with color-coded risk flags, layered with trend analysis intended to identify patterns and support intervention before a crisis. HIPAA compliance governs athlete privacy and care-team visibility, including alerts when an athlete enters the Red Zone. The company states its methodology is patent-pending.
Go-to-market
Individual athletes and, on the organizational side, sports teams, leagues and governing bodies across youth, collegiate and professional levels, plus uniformed service divisions. The company cites the National Basketball Association, the National Collegiate Athletics Association, the National Football League Players Association, the National Women's Soccer League, the Women's National Basketball Association and United States Air Force Special Ops as organizations it serves. Assessments target users aged 14-40; admin users are licensed mental health or medical providers, athletic trainers and assigned coaches.
Geography
United States; the affiliated consulting program is described as being implemented nationally.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsThe company announces its platform is available, with a free Solo version for individuals on iOS and demo-based access to admin-only analytics for organizations.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- The Playbooksportsmentalhealthplaybook.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does The Playbook do?
- The Playbook is a mental health and performance platform that scores athletes' stress, well-being and resilience for sports organizations.
- Who founded The Playbook?
- The Playbook was founded by Dr. T.M. Robinson-Mosley.
- Who are The Playbook's investors?
- The Playbook's investors include Techstars.
- Where is The Playbook headquartered?
- The Playbook is headquartered in Atlanta, US.