The Next Ad
Founded 2014 · 24 employees on LinkedIn · 1 known investors
The Next Ad is a digital advertising agency that provides cross-channel strategy, campaign optimisation, and tracking pixel implementation across platforms such as Google Search, Display, YouTube, Facebook, Instagram, Pinterest, Snapchat, and Amazon. It offers dedicated advertising experts as embedded or remote team members, serving clients in sectors including fashion, retail and FMCG, ecommerce, and streaming.
Also known as The Next Ad Agency
Investors · 1
Company profile
researched Aug 2026The Next Ad is a digital advertising agency headquartered in Amsterdam, the Netherlands. It positions its consultants as extensions of client marketing teams, working either in-house at the client or remotely, and describes a background in technology development that informs how it approaches campaign execution. Rather than organising work by individual channel, the agency presents a full-scope, cross-channel approach to reaching client advertising goals.
Its service lines cover digital advertising across Search, Display, YouTube, Facebook, Instagram, Pinterest, Snapchat and Amazon; strategy and operations, including custom cross-channel strategy and hands-on campaign support; tracking management, focused on implementing tracking pixels across platforms to generate website performance insights; and an "operations center for agencies" that supplies dedicated full-time advertising specialists to other agencies as flexible in-house or remote resources.
The company also references a suite of marketing apps alongside its services, and publishes case studies, blog posts, webinars and white papers on advertising topics such as Google Ads and e-mail marketing trends.
Business model
The Next Ad sells advertising services on a partner/engagement basis, placing its own experts with client organisations as embedded in-house or remote team members, on either a strategic advisory or execution-support footing. A separate offering supplies dedicated full-time advertising specialists to other agencies as scalable capacity, which extends the same staffing-led model to a business-to-business channel.
Traction
Recognition highlights cited by the company include ranking at places 32 and 33 in the Deloitte Technology Fast 50 with 422% growth, a fifth consecutive nomination in the Emerce100 Social Software category, and inclusion in Forrester's Now Tech: Social Suites reports (Q2 2019 and Q4 2020). Case studies cover results such as a Black Friday campaign for Loavies, efficiency and cost reduction for La Place, and increased online purchases for Sapje.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company presents itself as a specialist digital advertising agency in the Netherlands with recognition from platform partner programmes and industry rankings, including placement in the Deloitte Technology Fast 50, repeated Emerce100 Social Software nominations described as the only social advertising technology of Dutch origin, and mentions in Forrester's Now Tech: Social Suites overviews for Q2 2019 and Q4 2020.
The Next Ad differentiates on expertise and embedded staffing rather than channel-by-channel service delivery: clients are offered continuous access to specialists who operate as part of their team, combined with a technology-development background. External credentials cited include membership of Meta (Facebook) Marketing Partners for advertising technology and community management, and invite-only Google Premier Partner status for services and SMB technology.
Technology
The agency describes a background in technology development that underpins its advertising services, and offers tracking management work centred on implementing tracking pixels across advertising and analytics platforms to produce website performance insights. It also references a set of suite marketing apps.
Go-to-market
The company markets through case studies organised by vertical (fashion, retail and FMCG, ecommerce, streaming), a blog, webinars and white papers, and direct contact routes including a team e-mail address, scheduled online meetings and a business development contact. Platform partner statuses with Meta and Google are used as credentials, and inbound enquiries are handled via general and team inboxes.
Brands and advertisers in fashion, retail and FMCG, ecommerce, and streaming, as well as other agencies that need additional advertising capacity. Named clients and case-study subjects include MUD Jeans, Le Olive, Loavies, SiNOZ, La Place, FÉST, Sapje, Elrow, TessV, Kinepolis and Heineken (Heineken Amplify).
Geography
Headquartered at Transformatorweg 88, 1014 AK Amsterdam, the Netherlands. Client work is described as reaching global scale for fashion brands, and Dutch-language case studies indicate a strong domestic Netherlands focus.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsNominated in the Emerce100 Social Software category for the fifth time in a row, described as the only social advertising technology of Dutch origin.
The company reports being ranked at places 32 and 33 of the Deloitte Technology Fast 50 with 422% growth, placing it among the 50 fastest-growing Dutch (tech) companies.
Part of the invite-only group of Google Premier Partners, with services and SMB technology designations.
Listed as one of a select group of Meta (Facebook) Marketing Partners in advertising technology and community management.
Mentioned in Forrester's overview of social suites providers in Now Tech: Social Suites, Q2 2019 and Q4 2020.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- The Next Adthenextad.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does The Next Ad do?
- Amsterdam-based digital advertising agency offering cross-channel strategy, campaign operations and tracking implementation.
- Who are The Next Ad's investors?
- The Next Ad's investors include Newion.