The live shopping marketplace
YC W20Los Angeles, US · Founded 2019 · 731 employees · 9 known investors
Whatnot is a live commerce marketplace that enables creators and entrepreneurs to build businesses by connecting with audiences through real-time streaming and shopping. The platform combines social interaction with commerce, allowing content creators to monetize their passion.
Founders & leadership· Y Combinator alumni (W20)
Investors · 9
In the news
- LA’s New Defense Startup Comes Out Swinging - dot.LAdot.la · 2026
- Whatnot acquires Madrona-backed AI startup Shaped to boost live shopping recommendations – GeekWiregeekwire.com · 2026
- Whatnot acquires Shaped to power real-time live shopping recommendations | TechCrunchtechcrunch.com · 2026
- Whatnot is worth $11.5 billion—and its sellers just hit one billion orders | Fortunefortune.com · 2026
- Whatnot Lands $225M Series F, More Than Doubles Valuation to $11.5B Since Januarynews.crunchbase.com · 2025
- Whatnot Raises $225 Million as Investors Bet on Livestream Shoppingnytimes.com · 2025
- Whatnot co-founder Grant Lafontaine on his plans for 2023modernretail.co · 2023
- Livestream Shopping Stays Hot As Whatnot Valuation More Than Doubles To $3.7 Billionforbes.com · 2022