The identity layer for personalization
1 known investors
Find your way into The identity layer for personalization
Crosshatch built an AI-agnostic identity and data-sharing layer — described as "Plaid for Personalized AI" — that let consumers explicitly and selectively share their personal data with trusted brands so those brands could deliver AI-driven personalization without relying on data brokers or cookies. The company, aimed at consumer brands and developers in retail, travel, and loyalty/rewards, shut down in July 2025.
Founders & leadership
BS
Ben SeidlGeneral Manager
Investors · 1
Frequently asked questions
- What does The identity layer for personalization do?
- Crosshatch built an AI-agnostic identity and data-sharing layer — described as "Plaid for Personalized AI" — that let consumers explicitly and selectively share their personal data with trusted brands so those brands could deliver AI-driven personalization without relying on data brokers or cookies. The company, aimed at consumer brands and developers in retail, travel, and loyalty/rewards, shut down in July 2025.
- Who are The identity layer for personalization's investors?
- The identity layer for personalization's investors include 640 Oxford.