Terraseed

Terraseed is a Boulder, Colorado-based supplement company that makes vegan multivitamins formulated to address nutritional gaps common in plant-based diets, including vitamin B12, vitamin D, omega-3 (algal DHA and EPA), iron, zinc and vitamin C. The company sells two products, The Complete Multivitamin for Vegans and The Complete Multivitamin for Kids, each listed at $35.00 on its website. Products are manufactured in the United States in a cGMP-certified facility using domestic and globally sourced ingredients, are non-GMO, and every batch is third-party lab tested for purity, nutrient dosage, composition, heavy metals, bacteria, allergens and contamination.

The company's positioning centers on removing animal-derived ingredients and plastic from supplements. Its pill bottle is made from cellulose from FSC-certified sustainable forests and can be composted commercially, recycled or biodegraded; the company states that all packaging components, including shrink-wrap seal, mailer, shipping labels and ink, are plastic-free and biodegradable, and that subscription refills ship in compostable pouches. Terraseed describes its multivitamin as the first all-in-one multivitamin to use entirely biodegradable packaging. Formulations are developed and endorsed by an advisory group of plant-based health professionals including Dr. Andrew Freeman (MD), Sachin A Shah (PharmD), Casey Linke (FNP), Tadeh Vartanian (PharmD) and Dr. Jen Myers (PhD, DNM).

Terraseed is a member of 1% for the Planet and donates 1% of sales to environmental preservation and restoration, with a stated partnership with the nonprofit Eco-Cycle. The company reports cumulative impact figures including roughly 39,000 ounces of plastic kept out of landfills and oceans and more than one million animals spared through the use of vegan ingredients.

Founding story

Founder Maria Cebrian, a mountaineer who adopted veganism out of concern for animals and the environment, found she could not locate a sustainable multivitamin designed for vegans after noticing performance declines linked to nutritional gaps. Company materials also present Hava Horowitz as a co-founder, describing how she became nutrient deficient on a vegan diet and grew frustrated with carrying and discarding multiple plastic pill bottles; the two set out to create a single daily pill covering vegan nutrient needs without generating plastic waste. They assembled plant-based nutrition experts and sustainable packaging specialists and launched the Terraseed Multivitamin for Vegans about a year and a half later.

Business model

Direct-to-consumer sales of branded multivitamin supplements through the company's own e-commerce site, with a monthly subscription option delivered in compostable refill pouches and cancellation at any time. The company also sells through Amazon, a channel launched in 2022 that accounted for nearly 18% of total sales.

Product sales at $35.00 per multivitamin unit, with recurring subscription revenue (average subscription duration reported at 349 days) alongside promotional first-order pricing such as a 75%-off trial at $8.75.

Traction

Reported over $380,000 in gross revenue in 2024, a 25% increase over 2023, with break-even reached in January 2024. More than 10,000 bottles sold, an average subscription duration of 349 days, an LTV:CAC ratio of 5.5:1, and nearly 18% of total sales from Amazon since launching on that channel in 2022. The website shows a 4.6 out of 5 average customer rating based on 568 reviews.

Latest developments

Terraseed has been running a community equity crowdfunding round using SAFE instruments, promoted on a dedicated investor site, following $167,000 raised in a first Wefunder campaign. A 2025 founder interview describes the company operating at break-even since January 2024, scaling more slowly without additional financing, and seeking mission-aligned investors and retail distribution partnerships.