TENX Pro

TENX Pro, operating as TENXPro Pty Ltd in Australia and as TENX Sports in its US storefront, designs and produces tennis equipment including racquets, strings, grips, bags, accessories and stringing machines. Its racquet line centres on two families: XCALIBRE, positioned for power, control, feel and comfort, and XSTRIKE, an all-round frame offered in junior 26-inch and 270g, 285g, 300g and 315g weights. String products include Atomic Strike, Fusion Blast and Hex Touch; grips are sold under the ProTac and ProSoft names. The company also sells promotion packs and coach packs.

The products are built around uniflex, a racquet flex technology the company says applies 17 layers of carbon laminates to produce uniform frame flex and a target RA stiffness, with the stated aims of reducing frame vibration and improving power, control and precision. The company publishes customer survey and third-party review material, including a 2020 XCALIBRE customer survey conducted with Tennis Australia, a Tennis Australia string comparison report referencing Atomic Strike against Luxilon, Yonex and Babolat strings, and video reviews from Tennis Spin, Tennis Nerd and former Australian No. 1 Richard Fromberg.

An external company listing describes TENX Pro as an e-commerce and sporting goods business founded in 2017 with 1-10 employees at the pre-seed stage, with locations in Sydney and North Sydney, New South Wales, and Greenwich, Connecticut.

Business model

TENX Pro manufactures and sells its own branded tennis equipment directly to end users through regional online stores, positioning the direct channel as a way to avoid third-party costs. Alongside direct retail it runs a coach reseller program with a "Coach Direct Service" that offers coaches margins, special client pricing and direct parcel delivery to their clients, plus a member program and a player sponsorship program.

Revenue comes from online product sales of racquets, strings, grips, bags, accessories and stringing machines, priced per item (for example, XCALIBRE and XSTRIKE frames at $219.50 in the US store, XSTRIKE junior at $125.00 and the 270g at $205.00), supplemented by reseller sales through affiliated coaches. A TENX Membership and account registration grant a 10% discount on all products and access to package offers.

Traction

The US storefront displays customer review counts on individual racquet models, including 43 reviews each for the XCALIBRE 315G and 300G and 31 and 24 reviews for the XSTRIKE 315G and 300G. A 2020 XCALIBRE customer survey reported that 98% of surveyed players had recommended or intended to recommend the racquet. The company reports 1-10 employees and a pre-seed stage on an external company listing.

Latest developments

For the period 14-18 January 2026, TENXPRO products were included in a "Gamified Rebate" promotion sponsored by Baotris, Inc. dba PlayAbly and offered to US residents aged 18 or older, under which qualifying purchases of $100 or more made through playably.ai would be fully refunded if an American woman reached the Australian Open singles final; the promotion was explicitly not sponsored by or affiliated with the Australian Open or Tennis Australia. The US site also lists a demo section and shows items such as stencils marked coming soon.