Tenping

Tenping operates a performance-based (성과형) advertising platform in South Korea that matches advertisers with individual "one-person marketers" who distribute advertiser content through their own channels. On the consumer/marketer side, the platform publishes a searchable catalogue of campaigns organised by category — education, certifications, IT, health, hospitals, games, beauty, finance, insurance, management/startup, automotive, shopping, living, entertainment, society, and e-books/VOD — and by campaign type, including participation, click, install, e-book/VOD and affiliate-mall (제휴몰) campaigns. Marketers select a campaign and generate share links ("소문내기") for KakaoTalk, Facebook, Naver Blog and Twitter, then accrue cash rewards that can be withdrawn to a bank account.

The advertiser-facing site (biz.tenping.net) sets out the product line by pricing model: participation-based CPA (both Tenping-hosted lead forms and advertiser-page conversions), install/execution CPE and install-plus-event CPEA, click-based CPC and CPC+5 (charged after five seconds of dwell time), video CPV formats for Facebook posts and YouTube, a purchase-based CPS revenue-share model, search advertising, and a video production service. Each format carries stated minimum unit prices, minimum spend levels and minimum campaign durations. Operational features include real-time performance measurement, daily statistics, per-marketer identification codes for integration with third-party attribution tools (Adbrix, AppsFlyer, Tune, Adjust, Airbridge), automatic filtering of abusive traffic such as duplicate contacts or IPs, automatic refunds to the advertiser's account when a submitted lead is judged invalid, smart pricing by traffic quality, and automatic blocking of marketers with low traffic quality or conversion rates.

Tenping applies a tiered marketer ranking system (beginner, intermediate, advanced, top, hero) that governs access to campaign details, cash withdrawal frequency (up to twice weekly), unit-price uplifts of 1–10%, tier-exclusive content, cross-checking of contacts rejected as invalid, and access to content with guaranteed minimum valid-approval rates. A Chrome browser extension lets users generate share links directly on partner shopping-mall product pages and earn cash on resulting purchases, including their own."]

Founding story

Tenping originated from a team or internal task force that won the highest award in Cheil Worldwide's Beyond Cheil business plan competition and then established a separate company, with Cheil Worldwide taking a shareholding.

Business model

Tenping acts as an intermediary marketplace: advertisers fund campaigns and are charged only on defined performance events, while individual marketers who distribute the campaigns earn cash rewards, with unit prices and minimum spends set per format.

Advertisers pay on a performance basis by format — CPA per completed action or accepted lead, CPE/CPEA per app install-and-execute or post-install event, CPC or CPC+5 per click or five-second dwell, CPV per video view (Facebook per 10 views, YouTube per five-second play), and CPS as a revenue share on sales (minimum 40% share, minimum two-year term, 30-day attribution window). Stated minimum unit prices include KRW 1,800 (CPE), KRW 5,400 (CPEA), KRW 200 (CPC+5), KRW 150 (CPC), KRW 200 per 10 Facebook views and KRW 60 (YouTube). Minimum spends range from KRW 100,000 for click and YouTube formats to KRW 1,000,000–2,000,000 for CPA/CPE/CPEA and KRW 10,000,000 or more for search advertising contracts; video production starts at KRW 3,000,000.

Traction

Platform figures published on the advertiser site report 497,982 individual marketers currently active, 278,924 cumulative content items and 8,599 cumulative advertisers, with more than 8,500 companies and brands having run campaigns. Blog-embedded video units are stated to reach 600,000 users per day and 14 million per month. A third-party directory reports approximately 63,300 monthly website visits.

Latest developments

The consumer platform is running live campaigns across IT, finance, automotive, living, education and management/startup categories for advertisers including Albamon, Tous Les Jours, Nexen Tire Rental, Elihigh and various moving, cleaning and used-phone services, and promotes a Chrome "소문내기" extension that generates affiliate share links on partner shopping malls and credits cash on purchases made through them.