Fundraising Fox

Tela

Founded 2023 · 94 employees on LinkedIn · 2 known investors

Tela offers an API-first, no-code platform for building and automating business workflows, combining AI with human-in-the-loop oversight to run critical operational processes. It targets segment-leading enterprises in Brazil looking to scale operations without increasing headcount.

Founders & leadership

Tela was founded in 2023 by Rodrigo Bobrow.

RB
Rodrigo Bobrowinco-founder

Investors · 2

Company profile

researched Aug 2026

Tela provides intelligent automation for large, segment-leading companies in Brazil, combining a software platform with development services and implementation expertise to move automated processes into production operations. The platform is API-first and no-code, allowing business users to build and customize workflows without writing code, and can be deployed either through ready-made, industry-tailored workflow templates or through custom automations built on Tela's APIs and developer kits.

The product pairs AI-driven execution with human-in-the-loop oversight for critical processes, with workflows described as improving over time as the AI learns from actions taken by the customer's team. Tela also offers real-time performance monitoring and analytics for running workflows, fine-grained access control, and detailed consumption reporting for accountability and forecasting. Positioning emphasises enterprise requirements: security and privacy compliance under SOC 2 Type II, integration into existing technology stacks without replacement of incumbent systems, and the ability to absorb demand peaks without adding headcount.

Business model

Tela sells a combination of platform access, development work and expertise to enterprise customers, engaging prospects through booked demonstrations. It reports detailed consumption insights to customers for accountability and forecasting.

Traction

The company publishes customer results including a case study citing 99% accuracy and a more than 450% productivity increase at Jusbrasil, a fivefold acceleration of client delivery at Vórtx, and a critical-operations engagement cutting processing time by over 40% while improving delivery quality. Executives at Vórtx and Jusbrasil Soluções provide public testimonials.

Full profile — market position, technology, go-to-market, geography

Market position

Positions itself as an enterprise-grade intelligent automation provider for leading Brazilian companies, differentiating on delivering "real automation" in production rather than pilots.

Stated differentiators include no-code workflow creation for non-technical staff, day-one deployment with workflows that improve as AI learns from team behaviour, human-plus-AI collaboration for accuracy without losing control, industry-specific ready-to-deploy workflows, API-first integration that avoids rip-and-replace, and real-time oversight and monitoring.

Technology

An API-first automation platform with a no-code workflow builder, AI execution paired with human-in-the-loop review for critical steps, continuous learning from user actions, real-time performance monitoring and AI-driven analytics, plus APIs and developer kits for integration with existing systems. Enterprise controls include SOC 2 Type II compliance and fine-grained access control.

Go-to-market

Direct enterprise sales via a "book a demo" motion on the company website, supported by customer case studies and executive testimonials from named Brazilian companies.

Segment-leading and enterprise companies in Brazil with manual, non-scalable operational processes; named customers include the legal-tech company Jusbrasil (Jusbrasil Soluções) and the capital-markets services firm Vórtx.

Geography

Focused on Brazil, where the company states it serves segment-leader companies.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Accuracy achieved at customer JusbrasilJan 202599%
Client delivery acceleration at customer VórtxJan 20255x faster client delivery
Process time reduction in critical operations case studyJan 2025over 40% time reduction
Productivity increase at customer JusbrasilJan 2025450%
Security certificationJan 2025SOC 2 Type II

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Tela do?
Tela is a Brazilian intelligent automation company providing an API-first, no-code platform for enterprise workflows.
Who founded Tela?
Tela was founded by Rodrigo Bobrow in 2023.
Who are Tela's investors?
Tela's investors include Audacious, MONASHEES.