/Companies

Team Fade

Techstars '22

Redwood City, US · 1 known investors

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Team Fade builds retention and engagement software for streaming TV, adding interactive shopping and discovery to the screen.

Also known as Fade Technology

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Team Fade, operating under the domain fade.technology and also referred to as Fade Technology, develops a retention and engagement solution for streaming television. Its product adds interactive experiences on top of video content, letting viewers discover, save, share, try and purchase items directly from movies, shows and advertisements shown on the television screen.

The company is categorized across advertising technology, commerce, content, publishing, streaming and television technology, and is based in Redwood City, California.

Traction

A startup directory profile lists Techstars among the company's investors, with a record dated July 2022.

▸Full profile — market position, technology, go-to-market, geography

Market position

Positioned in the advertising technology and commerce segments serving the streaming television market.

Technology

The offering layers interactive functionality onto streaming TV content, enabling discovery, saving, sharing, trying and purchasing of products surfaced within movies, shows and ads on the television screen.

Go-to-market

Streaming television content and advertising providers seeking viewer retention and engagement, with end interactions taking place with TV viewers.

Geography

Based in Redwood City, California, United States.

Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.

Timeline · 1

launches, deals, and filings
Jul 2022
Techstars listed as investor

A startup directory profile records Techstars as an investor in Team Fade, dated 27 July 2022.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 2

primary sources listed

2 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Team Fade do?
Team Fade builds retention and engagement software for streaming TV, adding interactive shopping and discovery to the screen.
Who are Team Fade's investors?
Team Fade's investors include Techstars.
Where is Team Fade headquartered?
Team Fade is headquartered in Redwood City, US.