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Tarot Analytics
Techstars '18Paris, FR · 7 employees on LinkedIn · 1 known investors
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Tarot Routing is a delivery operations platform that optimizes route planning, real-time tracking, and driver management for distributors and retailers. The software reduces driving distance and fuel costs while improving delivery visibility and customer communication.
Also known as Tarot Routing
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Tarot Analytics is a Paris-based software company whose product, Tarot Routing, is a platform for planning, optimising, tracking and communicating deliveries. The system combines a route optimisation engine, a planner-facing map and timeline interface, a driver mobile app, customer notification tools and delivery analytics in a single product aimed at last-mile operations.
The optimisation engine plans multi-stop routes across a fleet and supports constraints including time windows and exclusion windows, vehicle capacities (including multi-dimensional and reconfigurable capacity), pickup-and-delivery, territories, driver shifts and breaks, priority jobs, job/driver type rules, and objectives set to minimise driving time, distance or total cost. Routes can be re-optimised in real time after drivers have started, and planners can adjust runs with drag-and-drop controls. An AI constraint checker lets rules be written in plain language and checked against planned routes. Delivery execution is handled through an iOS and Android driver app that supports barcode scanning of items, boxes and containers, digital proof of delivery via photo, signature or barcode, vehicle and safety checklists, return and ad-hoc collection flows, navigation integration with Google Maps, Waze and Apple Maps, and offline operation with automatic sync. Dispatch options include QR-code handoff to the app, email/SMS, browser-based runsheets, printable PDF runsheets and Excel/CSV export.
Customer-facing features include live GPS tracking, real-time AI-generated ETAs, a live tracking link, and automated SMS and email notifications with customisable exception and delay alerts. Analytics cover delivery progress reports, planned-versus-actual route comparison, a cost calculator with custom billing rates per driver, depot or route, and KPIs such as on-time delivery and driver utilisation, with report export.
Business model
Tarot Analytics sells its software directly to delivery fleet operators through demo bookings and a no-credit-card free trial, with usage- and seat-based subscription tiers and an API option for customers that want optimisation without the Tarot Routing interface.
Published pricing is usage-based at $0.08 per address optimised for the route optimisation/API tier, $64 per vehicle per month for the Business tier, and from $104 per vehicle per month for the Enterprise tier, which adds organisational access control, single sign-on, ERP integrations and white labelling.
Traction
Customer testimonials on the company site report route planning reduced from 45 minutes to 3 minutes with 22% fuel savings (furniture delivery, Australia), 80% fewer customer calls about delivery timing (auto parts distribution, UK), and improved driver visibility (auto parts distribution, Netherlands). The company states most customers cut planning time by 90% and driving time or distance by 30%.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Tarot Analytics is a small, early-stage vendor in last-mile route optimisation and delivery management, listed at pre-seed stage with 1-10 employees, positioning its product as a replacement for spreadsheets and consumer mapping tools and as an alternative to planning inside a TMS or using dedicated PDA hardware.
The product bundles constraint-rich route optimisation, dispatch, barcode-level parcel and return tracking, proof of delivery and customer communication in one platform, offers a map-based planner intended to be usable without deep transport expertise, runs driver workflows on standard smartphones instead of dedicated handheld devices, and supports offline delivery capture plus plain-language AI constraint checking.
Technology
The platform centres on a vehicle routing optimisation engine supporting time-window (VRPTW), capacitated (CVRP) and pickup-and-delivery (PDP) problems, traffic patterns, configurable stopping criteria and real-time re-optimisation, exposed through a documented optimisation API. Supporting components include map-based planning with live driver locations and editable territories, barcode scanning at 100+ barcodes per minute with container-level scanning and a packing advisor, an offline-capable iOS/Android driver app, and AI features for ETA prediction and plain-language constraint checking. A third-party profile lists infrastructure and tooling including Amazon Web Services, Google Cloud, React, Envoy, Sentry, Wix, Google Workspace and HubSpot.
Go-to-market
The company markets through its website with "Book a Demo" and self-serve free trial entry points, publishes transparent per-vehicle and per-address pricing, and collects inbound enquiries via a contact form that segments prospects by fleet size and an info@ email address.
Distributors, retailers and delivery operations teams running last-mile fleets, including automotive and auto parts distribution networks, national retail chains, courier operations, FMCG and furniture delivery businesses, and B2B distribution fleets.
Geography
Headquartered at 5 Parvis Alan Turing, Paris, Île-de-France, France, with customers cited in Australia, the Netherlands and the UK, and a job-board profile describing use by fleets across the US, UK, Australia and Europe.
History
A startup job-board profile lists Tarot Analytics as founded in 2016 and at pre-seed stage, based in Paris with additional listed locations in France and Australia.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 7
primary sources listed
- Tarot Analyticstarotanalytics.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tarot Analytics do?
- Tarot Analytics builds Tarot Routing, route optimisation and delivery management software for last-mile fleets.
- Who founded Tarot Analytics?
- Tarot Analytics was founded by Simon Webb.
- Who are Tarot Analytics's investors?
- Tarot Analytics's investors include Techstars.
- Where is Tarot Analytics headquartered?
- Tarot Analytics is headquartered in Paris, FR.