Tappgo
Founded 2025 · 6 employees on LinkedIn · 1 known investors
Tapp is a user engagement and retention platform that delivers interactive experiences—such as puzzles, wheels, scratch games, and offers—outside the app, including on the home screen and in chats, to bring users back into the app. It is aimed at app publishers looking to improve user retention.
Also known as Tapp · TAPP
Founders & leadership
Tappgo was founded in 2025 by Lisa Benzimra.
Investors · 1
Company profile
researched Aug 2026Tapp (tappgo.com) is a customer engagement and retention platform for mobile apps. Rather than relying on in-app placements or push notifications, it lets publishers surface branded, interactive content on native device surfaces the user already looks at, including home screen widgets, lock screen and Live Activities, and messaging apps. Formats described by the company include interactive puzzles, wheels, scratch games and offers designed to draw users back into the underlying app.
The product has two main parts: lightweight SDKs installed into the customer's mobile application, and a no-code back office in which teams create, configure and optimize widgets, Live Activities, chatbots and other interactive elements remotely. The company states that SDK wrappers are available for multiple environments such as React, Unity and .NET Core, that a typical integration takes roughly 10 to 30 minutes depending on the stack, and that the tools are intended to work across both mobile apps and websites. Tapp frames its target outcomes around retention and monetization KPIs, citing widget interactions, DAU/WAU retention, session starts, reactivation of dormant users, LTV and ROAS efficiency.
A startup directory profile classifies Tapp in the marketing and adtech sector, at seed stage, founded in 2025, based in Tel Aviv, Israel, with 1-10 employees, and lists Lisa Benzimra as co-founder and CTO.
Business model
Tapp sells its engagement platform to app publishers and businesses, combining an SDK installed in the customer's application with a no-code back office used to build and manage on-device interactive experiences. Prospective customers are acquired through demo requests on the company website.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the marketing and adtech sector as an on-device engagement layer for mobile retention, presented as an alternative to push notifications by occupying home screen, lock screen and messaging surfaces.
The company positions its differentiation around on-device engagement across native surfaces (home screen widgets, Live Activities, messaging), a no-code configuration back office requiring no technical skills, fast SDK integration, and end-to-end partner support.
Technology
Lightweight SDKs installed into the customer's mobile application in the app's own programming language, with wrappers for environments including React, Unity and .NET Core; integration is described as taking 10 to 30 minutes. A no-code back office allows non-technical staff to create and configure widgets, Live Activities and chatbots. The company states the platform is built with industry-standard security and encryption and is SOC 2 compliant.
Go-to-market
Direct sales driven by "Request a Demo" and "Book a Demo" forms on the company website, supported by an FAQ and email contact; the company describes guiding partners end-to-end through implementation.
Mobile app publishers and studios seeking to improve retention and re-engagement, and more broadly any business or app looking to deliver interactive content and reach users outside its own app; the company also states support for websites.
Geography
Tel Aviv, Tel-Aviv District, Israel.
History
A startup directory profile lists Tapp as founded in 2025 and at seed stage, with 1-10 employees.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 7
primary sources listed
- Tappgotappgo.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tappgo do?
- Tapp is an Israeli mobile engagement platform that places interactive experiences on device surfaces outside the app.
- Who founded Tappgo?
- Tappgo was founded by Lisa Benzimra in 2025.
- Who are Tappgo's investors?
- Tappgo's investors include TIRTA Ventures.