TapOnIt
Quad Cities, US · Founded 2015 · 13 employees on LinkedIn · 2 known investors
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TapOnIt is a text marketing platform that enables businesses to create and send SMS and MMS campaigns with features like multi-step flows, content hubs, and audience segmentation. The platform serves any type of business looking to drive brand awareness, engagement, and sales through text messaging.
Also known as TapOnIt
Founders & leadership
TapOnIt was founded in 2015 by Katie Castillo-Wilson and Sara Castillo.
Investors · 2
Company profile
researched Aug 2026TapOnIt operates a content-first SMS and MMS marketing and engagement platform. Its core proposition is multi-image texting: a single MMS message can combine several images, GIFs or videos, emojis, styled fonts, thousands of characters and multiple links, positioned as an alternative to character-limited plain SMS.
The platform bundles campaign creation, audience building, scheduling, automation, subscriber-list growth and results measurement into a single admin dashboard. Additional messaging features include a Content Hub that serves curated, real-time content through one link based on a subscriber's prior campaigns, landing pages, sweepstakes, coupon redemption, sharing tools that drive organic list growth, locked bonus content, response collection, 1-to-1 conversational messaging, and a feature branded TapAI. Enterprise solutions and dedicated customer support are also offered.
Business model
TapOnIt sells access to its SMS/MMS marketing platform to brands, with a demo-and-signup entry path and enterprise solutions tailored to larger customers.
Traction
The company lists customers including M.M.LaFleur, Aunt Flow, Old Chicago, Ironbirds, 313 Presents, Fisher-Price, Elite Casino Resorts, Arconic, Nora Fleming, Museum of Ice Cream, The Rust Belt, Krystal, Gannett, USA Today and Calloway's Nursery. Reviews dated from June 2023 through August 2024 cite ease of use, MMS features and customer service.
▸Full profile — market position, technology, go-to-market
Market position
TapOnIt positions itself against conventional SMS and loyalty-provider messaging tools by emphasizing removal of character limits and richer, visual message formats to raise engagement.
Technology
The product centers on MMS-based rich messaging that supports multiple images, GIFs, videos, emojis, custom fonts, long-form text and multiple links in a single message, together with an admin dashboard for content creation, audience segmentation, scheduling and automation, a Content Hub link that renders personalized real-time content, coupon redemption and sharing mechanics, conversational 1:1 messaging, and a TapAI capability. Campaign analytics track clicks, views and shares.
Go-to-market
Prospects are directed to book a demo or sign up on the website. Subscriber acquisition for customers occurs through opt-in landing pages, website pop-ups, keywords, sweepstakes and QR codes, each triggering a tailored welcome flow. Customer reviews are published on G2, Trustpilot, Capterra and Product Hunt.
Brands using text-message marketing, ranging from small businesses to nationwide brands, spanning retail, consumer products, media, entertainment venues, restaurants, sports and hospitality/casino operators.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
In the news
▸Research sources · 1
primary sources listed
- TapOnIttaponit.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TapOnIt do?
- TapOnIt is a content-first SMS and MMS text message marketing platform for brands of all sizes.
- Who founded TapOnIt?
- TapOnIt was founded by Katie Castillo-Wilson, Sara Castillo in 2015.
- Who are TapOnIt's investors?
- TapOnIt's investors include Innoventures Iowa, Next Level Ventures.
- Where is TapOnIt headquartered?
- TapOnIt is headquartered in Quad Cities, US.