TANP Inc.
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TANP is a Japanese online gift retailer offering a curated catalog of over 25,000 products with services like custom name engraving, gift wrapping, message cards, and same-day shipping. It provides scene-, age-, and relationship-based search filters and a gift concierge to help shoppers select presents for occasions such as mid-year gifts (Ochugen).
Also known as TANP · タンプ · 株式会社タンプ
Investors · 2
Company profile
researched Aug 2026TANP Inc. (株式会社タンプ) operates TANP, an e-commerce platform in Japan specialized in gifts. The consumer storefront lets shoppers narrow selections by occasion (birthdays, weddings, births, Respect-for-the-Aged Day, mid-year gifts, anniversaries, corporate, school and job-start celebrations, seasonal events such as Christmas, Valentine's Day, White Day and Mother's Day), by relationship to the recipient, by category (cosmetics and beauty, food and sweets, fashion, accessories, interior, flowers and plants, kitchen and tableware, hobby and lifestyle goods, baby and kids, gift catalogs, gift decoration), by price and by other attributes, and includes brand-based browsing and editorial gift guides. Options include online message cards, decoration and wrapping.
The company also runs a business-facing arm, TANP for Business, covering bulk and corporate orders. Its offerings include TANP Ticket, a made-to-order digital catalog gift built from roughly 20,000 products; name/logo engraving and embroidery customization; TANP for Employee Birthday Gifts, which provides gift arrangement plus an administrative dashboard for HR and general-affairs teams; TANP for Corporate Souvenirs (手土産), ordered through a management console with individually issued accounts; and TANP for Selectable Anniversary Gifts, where employees choose their preferred color/design of a logo-branded commemorative item, with dedicated site construction and delivery handled by TANP. Approximately 12,000 gift-specific products are offered on the business side, with nationwide shipping in Japan, multi-destination delivery from a single order, and payment by bank transfer, credit card, GMO deferred payment and PayPay. Stated use cases include anniversary and long-service awards, employee and spouse gifts, graduation commemoratives, novelties, promotions and employee benefits, with named examples such as Daiseisha, TSC, Scope, JTEKT, the Hosei University support association, Wizleap and Funds.
In 2024 the company launched a corporate "gift DX" business built on two lines: the digital catalog gift business (TANP Ticket), in which recipients redeem a company-issued gift code via QR to select a product and enter a delivery address, and a gift-specialized 3PL business for manufacturers and e-commerce operators, supporting system development, consignment, gift processing and shipping, including name engraving and wrapping that general 3PL providers find difficult.
Business model
TANP sells gift products directly to consumers through its own e-commerce site and mobile app, and sells to companies and organizations through TANP for Business, which handles bulk orders, customized/engraved gifts, made-to-order digital catalog gifts (TANP Ticket), employee birthday-gift programs with an admin dashboard, corporate souvenirs and anniversary gift programs. A newer corporate line adds gift-specialized third-party logistics, in which TANP takes custody of, processes and ships other companies' gift products and supports their system development.
Revenue comes from product sales on the consumer gift marketplace and from corporate/bulk gift orders, with paid add-on options such as engraving, logo printing, wrapping and inclusion of additional inserts; corporate engagements generally start from a total order value of about JPY 100,000. The corporate gift DX lines add digital catalog gift programs and fee-based 3PL services covering warehousing, gift processing and shipping.
Traction
TANP reports over 25,000 products on the consumer platform (about 12,000 gift-specific items highlighted on the business site and about 20,000 available for TANP Ticket catalogs), more than two million annual users, and over 50,000 Android app downloads. Corporate case studies range from orders of 15 to 500 units, with per-gift prices cited between JPY 4,200 and JPY 8,000, and include recurring monthly orders.
Latest developments
On 2026-04-14 TANP formally released TANP for Employee Birthday Gifts for corporate customers and began an integration with SmartHR. On 2026-04-30 it signed a strategic partnership with anatae in the accommodation-gift area. On 2026-08-21 it announced a jointly developed celebration tea gift set, "Celebration Tea Gift Flower," containing 24 servings across 17 varieties, with Sri Lankan tea brand George Steuart Tea. Its Android app was last updated on 2026-08-11.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
TANP is described as one of Japan's largest gift-specialized e-commerce sites, with more than 25,000 items and reported use by over two million people per year. Japan's BtoC e-commerce market was about JPY 20.7 trillion in 2021 according to the Ministry of Economy, Trade and Industry, up 7.35% from about JPY 19.3 trillion the prior year.
The company builds its logistics, warehouse-management and e-commerce systems in house and operates its own warehouse, allowing gift-specific handling such as name engraving, logo marking and wrapping that it states other 3PL operators find difficult, along with same-day shipping and, for some items, next-day delivery. Search is structured around gifting context — occasion, recipient relationship and attributes — and buyers curate the assortment, with a gift concierge available to shoppers.
Technology
The company develops its logistics and inventory-management systems in house, running gift-oriented site and warehouse management software built from scratch, and operates its own warehouse where product management, gift processing (engraving, wrapping) and shipping are handled internally. It applies logistics technology and data science to gift discovery, including faceted search by occasion, relationship, category, price and attributes, and offers a consumer Android app.
Go-to-market
Consumer demand is served through the TANP website, a mobile app with over 50,000 Google Play downloads, editorial gift guides and Instagram. Corporate demand is handled by a consultative process with dedicated account managers: inquiry form, gift proposals within one to three business days with unlimited free re-proposals, ordering, then delivery in as few as five business days from order, with direct shipment to recipients possible. Distribution partnerships, such as the collaboration with Daimaru Matsuzakaya Department Store, and a SmartHR integration for the employee birthday gift product extend reach.
Individual consumers in Japan choosing gifts for occasions and relationships, and corporate, organizational, school and individual bulk buyers — including large enterprises and companies in staffing and finance — purchasing novelties, promotional items, anniversary and long-service awards, graduation gifts and employee benefits. The 3PL and system-support line targets manufacturers and e-commerce operators with gift-related fulfilment needs.
Geography
Operations are based in Japan, with headquarters in Higashi-Gotanda, Shinagawa-ku, Tokyo (Saisei Ikedayama Building), and nationwide shipping across Japan, including delivery to multiple addresses from a single order. A partnership brings in a Sri Lankan tea brand, George Steuart Tea, for a co-developed gift product.
History
TANP Inc. was established on 1 June 2017 and is led by CEO Takuyasu Saito. It built its gift-focused e-commerce platform alongside in-house logistics systems, and in September 2024 raised roughly JPY 1 billion in combined equity and debt financing, which it used to start a corporate gift DX business consisting of digital catalog gifts and gift-specialized 3PL, together with a collaboration with Daimaru Matsuzakaya Department Store. In 2026 it released a corporate employee birthday gift product with SmartHR integration, signed a partnership with anatae in accommodation gifting, and co-developed a celebration tea gift with George Steuart Tea.
Risks & controversies
The company's site posted a notice on 2026-07-29 regarding suspended and delayed deliveries caused by the Reiwa 8 Kumamoto earthquake. Its Google Play listing states the app may collect and share personal and financial information with third parties.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsGift EC TANP and Sri Lankan tea brand George Steuart Tea jointly developed a celebration tea gift containing 24 cups across 17 varieties.
Corporate service providing employee birthday gift arrangement and an administration dashboard, with an integration to SmartHR.
TANP conducted a third-party allotment of shares led by Nissay Capital No.12 Investment LP which, combined with debt financing, totaled approximately JPY 1 billion. New shareholders included CYG Fund, JFR MIRAI CREATORS, CRG Investment and Aozora HYBRID No.2; existing shareholder ANRI No.3 participated; loans with stock acquisition rights came from Aozora HYBRID No.2, Japan Finance Corporation and Shizuoka Bank. Proceeds funded new corporate business lines.
Announced alongside the funding: cooperation on gift-focused warehouse systems and operations, and system development to address OMO challenges. Daimaru Matsuzakaya is part of J. Front Retailing, which operates the JFR MIRAI CREATORS fund.
Using the September 2024 financing, TANP started two corporate business lines: TANP Ticket digital catalog gifts redeemed by QR code, and a 3PL service for manufacturers and e-commerce operators covering system support, consignment, gift processing and shipping.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- TANP Inc.tanp.jp · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TANP Inc. do?
- TANP Inc. operates TANP, a Japanese gift-focused e-commerce platform with in-house logistics and corporate gifting services.
- Who are TANP Inc.'s investors?
- TANP Inc.'s investors include Globis Capital Partners, Z Venture Capital.